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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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6 Pro Tips for Ensuring a Lasting Employer Brand

Rally Recruitment Marketing

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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9 Recruitment Webinars from 2022 to Help You Hire Better

Rally Recruitment Marketing

To help our community continuously develop their skill sets and discover the newest proven strategies to attract talent, we regularly host recruitment webinars spotlighting the leading strategists, trailblazers and influencers in recruitment, Recruitment Marketing, employer branding, HR and talent attraction.

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How to Create a Recruitment Marketing Plan Leadership Will Love

Rally Recruitment Marketing

What are “good” Recruitment Marketing programs and strategies? In fact, in our Recruitment Marketing Job and Salary Survey Report (coming soon!), when asked about leadership familiarity with Recruitment Marketing, 33.5% of respondents replied with “My manager has no understanding of RM.” .

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

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How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. After all, who else besides the talent acquisition team is going to track the changes happening in recruiting, report them to leadership and come up with strategies to solve our hiring needs?