Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Stage: Retention.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Another way to find out more about top employees is to survey them.

Tech Talent Ranks the Most Innovative Companies They'd Love to Work for and Why

Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Download this report to learn what tech talent values most in a potential employer and how to improve your employer brand.

9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

How To Attract Top Talent With An Unknown Or Misunderstood Employer Brand

Proactive Talent

Are you a startup or a small and medium-sized business with an unknown brand? Or even if you’re a big and established corporation, perhaps you have a misunderstood brand where the market perception is different from your actual company culture and employee experience? Having an unknown or misunderstood brand actually presents both an interesting challenge and advantage for your company. You want show it through authentic employer brand storytelling.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

Employer Branding: Practice What You Preach to Retain Top Talent

Recruiting Daily Advisor

The candidate-driven market has forced employers to become highly competitive. The science of carving out an organization’s image as a top employer is known as “employer branding.” But new research reveals that some employers across the country aren’t even sure what their company’s brand is. In a recent iHire survey, roughly 39% of U.S. companies report that they do not have an employer branding strategy. The Value in Employer Brands.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? Monetary incentives are not the deciding factor now; as a recent Gallup survey showed , 87 percent of Millennial employees valued self-development on the job as high as the compensation. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? Higher retention rates.

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. Moreover, they talk to other professionals to get the “real feel” of you as an employer. Those conversations amount to your employer branding.

DIY Employer Branding…Where Do I Begin?

Beamery

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Employer Branding is something that has been around for ages however over the past couple of years it has really risen to the top of the Talent Acquisition agenda. Employer Branding

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. It provides a common focal point during times of change and helps to support the kind of internal commitment required to genuinely ‘live the brand’ Like curating content as part of any marketing strategy your main goal is to educate your audience, resulting in lead generation. Source(Linkedin: Why Employer branding matters ).

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. In fact, it’s hard to find any literature that simplifies Employer Branding.

How to Craft a Strong Remote Employer Brand When You Recruit and Hire Online

Eightfold

When the COVID-19 pandemic forced millions of people into remote-work arrangements, it also forced thousands of employers to rethink their recruiting and hiring strategies. How, then, can employers craft a strong brand when their recruiting and hiring have moved online?

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. In the Workhuman 2019 International Employee Survey Report , meaningful work landed as the #1 most important factor – beating out compensation and perks. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . Employer Branding

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Employer brand is the company’s identity as an employer. Several factors go into your employer brand: . Larger industry trends can affect your employer brand, too.

How to build your employer brand online and offline

Workable

Employer branding is not about advertising that you’re a good employer. Companies with strong employer brands recruit good employees faster and retain them in the long-run. Here are some strategies for building your employer brand, with examples from companies that do it well: How to build your employer brand online. Use the feedback you receive from Glassdoor or your own candidate experience survey to construct your employer brand.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

5 Common Misconceptions About Employer Branding

WebRecruit

Employer branding is a phrase that’s frequently thrown around when discussing what companies can do to attract talent to their business. However, there’s still confusion about what employer branding actually means, and why it’s so important in your recruitment efforts. As such, there are a lot of misconceptions floating around (for example, that employer branding is the same as corporate branding or that it’s just a fad), which aren’t strictly true.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This introduces employee engagement, retention and referral metrics into your world, but! A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . The post Right-now-culture content: fuel your employer brand infinity loop appeared first on Stories Incorporated.

7 Employer Branding Questions to Ask Yourself

Glassdoor for Employers

You know you have a strong employer brand when candidates are empowered with information and you’re naturally attracting the best employees. To prospective employees, your employer brand delivers a powerful answer to the question “Why work here?” As you work to build your employer brand, reflect upon the following seven employer branding questions: 1. What does our current employer brand say about us?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. Consider sending out a survey to employees, and always conduct exit interviews when employees resign. Employer BrandingWhat is an Employee Value Proposition?

Employer branding: the importance of benefits

Rezoomo

Fifty years ago, companies could woo potential employees with the prospect of steady employment and a decent salary. Even more staggering is the fact that nearly 80% of workers would prefer new or additional benefits to a pay increase (Glassdoor Employment Confidence Survey, October 2015). Whilst Google supply 3 catered meals a day for staff; employers can at the very least aim to provide staff with access to complimentary tea/coffee. Employer Branding Employers

Survey: Upskilling and reskilling in 2020

Workable

Albeit pre-COVID, the spirit of that survey still stands. A comprehensive onboarding strategy is crucial to employee retention. The survey’s key findings include: 42% of companies stepped up their upskilling and reskilling efforts after the coronavirus outbreak.

Survey 127

3 things you need to know about employer branding

Beamery

Employer branding is mission critical to any company taking a strategic approach to hiring. Top talent is off the shelf quicker than ever before, the very best candidates are off the market in 10 days , and as a result it’s essential that every company portrays a strong employer brand to help their hiring efforts. You can find the full article here – Employer Branding: Important or Illusion? Employer branding matters.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Further, 91 percent of Dun & Bradstreet employees surveyed report that they “feel good about the ways we contribute to the community.”. Employees want their employers to care about the societies and environments in which their businesses operate. .

How to measure diversity in your candidates using surveys

Workable

One tool that can help is anonymous candidate surveying , particularly at the start of the employee lifecycle. By surveying a candidate at the completion of their job application, you can anonymously collect data on their gender, race, ethnicity, background, and other characteristics.

You Already Have an Employer Brand…but is it a Positive Brand? [Part 1]

Hyrell

You’ve probably heard the term “Employer Branding” and maybe even plan to look into it more when you can find the time. Recruiting difficulties are among operators’ biggest concerns, according to this People Matter Tdn2K survey. But, what, exactly is Employer Branding, what can it do for you, and how do you even get started? The good news is you already have an Employer Brand. Happily, you are already an expert at branding!

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

The Golden Rule of Recruiting: Are you losing out by lacking a strong employer brand strategy?

ConveyIQ

Having a strong employer brand is an essential part of your organization’s strategy but can often be overlooked. LinkedIn recently published a survey on employer branding for small-to-medium sized businesses (SMBs) which found that only 55 percent of recruiting leaders worldwide have a proactive employer brand strategy. This is due to the fact that employer branding is often confused with a company’s overall consumer branding.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. But what exactly goes into selecting a survey tool? The cost of replacing highly skilled employees especially could be seen as severe enough to prompt more employers to look for new ways to boost retention.”