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7 Data Points on the State of Recruitment Marketing for 2023

Rally Recruitment Marketing

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. The data we collected reveals some interesting information about the state of Recruitment Marketing in 2023.

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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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3 Ways You Can Use Video Job Descriptions

Rally Recruitment Marketing

Video has quickly become one of the best tools that companies can use to provide customers with the right information, give a glimpse into what these organizations care about and boost awareness of products and services. And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners.

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3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process

Rally Recruitment Marketing

Align with your team on what information really needs to be collected during the initial application stage, and remind them that the more questions you ask, the fewer applicants you’ll get. Improve job search on mobile to boost conversion. Chances are, some of the questions can wait.

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4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise.

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4 Things Your Job Descriptions Need to do

Rally Recruitment Marketing

Job descriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a job description first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced job descriptions.