Rally Recruitment Marketing

MAY 16, 2022

Amazing products are a great way to attract customers, but are they as effective in attracting candidates? Highlighting your products as a selling point in your employer brand content can certainly be effective, but recent data suggests that candidates care just as much, if not more, about the people behind those products.

Employer Branding 419

Employer Branding How To CRM Social Media 419

Rally Recruitment Marketing

NOVEMBER 21, 2022

Each month, hundreds (if not thousands) of people are coming to your careers site to learn about your careers and view your job descriptions. Karl recommends you start with data (assuming it’s available to you) from your applicant tracking system and your careers site to see where you stand. Meet the expert: .

Applicant Tracking Systems 419

Applicant Tracking Systems Mobile How To Candidate Experience 419

Rally Recruitment Marketing

JANUARY 9, 2020

Employer reputation really matters in talent attraction, and managing employee reviews on sites like Fairgodboss , Glassdoor and kununu has become an important part of talent acquisition strategy. B ut did you know there are other types of review sites that can influence your employer brand as well?

Social Media 309

Social Media Employer Branding Media Recruitment Marketing 309

Rally Recruitment Marketing

AUGUST 28, 2023

He’s been in tech for 7 years with a background in project management working with engineers before he made a career change into sourcing. Also, sites like GitHub, StackOverflow and Discord can be great ways to build connections and participate in tech talent communities.

Employer Branding 419

Employer Branding Recruitment Marketing Job Descriptions Diversity 419

Rally Recruitment Marketing

AUGUST 29, 2021

As a result, they received 3x more traffic to their careers site than the previous year and more than a 70% increase in their application rate. Diverse career opportunities with meaningful work. First place in the Best Employer Brand Launch category, ADP built a new EVP from the ground up to appeal to a new tech talent audience.

Employer Branding 418

Employer Branding ADP Video Film 418

Rally Recruitment Marketing

JULY 24, 2022

Only 10% of career sites had an intuitive job search and apply process, requiring less than three clicks to apply. 78% of career sites’ search functionality only showed results for what was typed — not similar suggestions. . Design your careers site for conversion and consistency. Let’s jump in!

Candidate Experience 221

Candidate Experience Report Social Media Recruitment Marketing 221

ClearCompany Recruiting

JULY 25, 2023

But it’s not just about the products or services your organization offers. Your employer brand should shine wherever your company appears online: Company “About” page Dedicated careers page Job descriptions, posts, and ads Social media profiles What is Employee Engagement? They’re more productive and their retention rates are higher.

Employer Branding 345

Employer Branding ClearCompany Reference Onboarding 345

Rally Recruitment Marketing

APRIL 11, 2022

Does your careers site give candidates everything they need to decide if working for you is truly the right call? If deep down, you know the answer to be “no” — if you’ve only had the time and resources to use your careers site as a place to list your open roles — you’re not alone. Logo and navigation.

Video 221

Video SEO Examples Engineering 221

Rally Recruitment Marketing

JULY 31, 2021

Many recruitment marketers know launching a new careers site is a big project — it can involve a lot of stakeholders, needs to reflect authentic employee stories and aims for the finished product to be something employees are proud to share. Rally: As a Recruitment Marketing Rising Star, what’s next for you in your career?

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media CRM 419

Rally Recruitment Marketing

FEBRUARY 12, 2024

The videos were rich in humor, grounded in data-driven insights and reflected the career aspirations and expectations of students in key markets. Following the production, UBS launched a targeted paid social media campaign to first raise awareness of its Junior Talent programs, and then to drive applications to its open roles.

Video 221

Video Film Social Media Employer Branding 221

Rally Recruitment Marketing

JUNE 3, 2020

Taking the time to do this exercise will strengthen every one of your communication touchpoints throughout the candidate experience — from job descriptions, to social media content, to your careers blog. Audit your careers site and apply process. Your careers site is a really important stopping point on the candidate journey.

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Rally Recruitment Marketing

FEBRUARY 28, 2021

98% of employees use at least one social media site for personal use, of which 50% are already posting about their company ( Weber Shandwick ). Oktopost can connect with your social media management platform to help provide shared workflows, campaigns and reports to help your teams save time and stay productive. PostBeyond. PathMotion.

Tools 448

Tools Social Media B2B Employer Branding 448

ClearCompany Recruiting

JANUARY 9, 2024

2023 was certainly a busy year for product development and new releases at ClearCompany. We released 39 new product updates and many smaller feature enhancements throughout the year. In addition to the incredible evolution of our product, ClearCompany launched a refreshed brand identity in 2023.

ClearCompany 177

ClearCompany Talent Acquisition Applicant Tracking Systems Survey 177

Rally Recruitment Marketing

DECEMBER 12, 2021

In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, job descriptions and more. . The best part is that no coding knowledge is required to create or tweak these pages or sites. To learn more about Stories Inc., check out their website.

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

JUNE 20, 2022

To celebrate her win, and hopefully impart some of her wisdom to our community, we sat down with Sam to learn more about her career, her approach to Recruitment Marketing and what’s next. . It was inspiring to use my marketing background to connect people with rewarding career opportunities. Rally: What’s next for you in your career?

Recruitment Marketing 419

Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

FEBRUARY 12, 2020

It’s helpful to ask ourselves questions like: How many people can we convert to site visitors, then applicants and ultimately hires through our digital marketing approaches? . The Covance careers site now features tailored job recommendations for each individual that lands on their site. over a 3 month period!

Social Media 294

Social Media Recruitment Marketing Employer Branding Advertising 294

Rally Recruitment Marketing

MAY 2, 2022

Despite employers posting 21% more content advertising their careers, open jobs, benefits and internships, data from Rally Inside found that engagement with this content is down 62% compared to the last 5 weeks of 2021. Production value can be high, scenes can be staged (i.e. the same career path or background).

Video 419

Video Advertising Social Media Culture 419

Rally Recruitment Marketing

SEPTEMBER 25, 2023

At ADP, as they shifted to becoming a technology company, their Chief Product and Technology Officer engaged the Recruitment Marketing team to develop a unified tech talent brand , complementary to their company-wide employer brand. Examples of Bright Horizons’ email templates and career site, featuring their employer brand messaging.

Employer Branding 369

Employer Branding ADP B2B Recruitment Marketing 369

Rally Recruitment Marketing

NOVEMBER 27, 2023

Using data from their CRM, Nicole tracked how candidates were navigating to the Qualtrics careers site from recruiting channels that they managed. Nicole explained, “A brand influenced candidate is one who has clear evidence of having brand knowledge before they applied (both of the product and the employer brand).

Employer Branding 450

Employer Branding Talent Acquisition CRM Recruitment Marketing 450

Rally Recruitment Marketing

FEBRUARY 12, 2020

It’s helpful to ask ourselves questions like: How many people can we convert to site visitors, then applicants and ultimately hires through our digital marketing approaches? . The Covance careers site now features tailored job recommendations for each individual that lands on their site. over a 3 month period!

Social Media 251

Social Media Recruitment Marketing CRM Advertising 251

Rally Recruitment Marketing

JULY 18, 2021

The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. Tip #1: Pull inspiration from the best careers blogs in your industry. Meet the winners. Giant Eagle.

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Rally Recruitment Marketing

JULY 18, 2022

Today, we’re highlighting important metrics for the 3 most popular Recruitment Marketing channels: (email, social media and your careers site) to help you gain a better understanding of what you should be measuring for each channel — and what you can learn from each metric. . If your links lead back to domains you own (i.e.

Recruitment Marketing 221

Recruitment Marketing Social Media Media Employer Branding 221

Rally Recruitment Marketing

SEPTEMBER 27, 2021

This is an easy one: place badges representing the awards you’ve won in high-traffic areas on your site. For example, you might place them on your homepage, about page, FAQ page and career site, as these are all places that candidates typically go to find out more about your company. . Careers blog. Company website .

Employer Branding 419

Employer Branding Pharmaceuticals Social Media ADP 419

Rally Recruitment Marketing

SEPTEMBER 6, 2021

Through the right tool, you can level up your Recruitment Marketing to attract talent in creative ways, increase your careers site conversion rate and better engage candidates in your talent database. Additionally, through their Phenom University Recruiting tool, Mercy streamlined both their virtual and on-site recruiting events.

Recruitment Marketing 419

Recruitment Marketing Candidate Experience Healthcare CRM 419

Rally Recruitment Marketing

JANUARY 10, 2021

But at the same time, some of the best work in my career has been done when I needed to out-smart competitors with much deeper pockets. because you can sprinkle them across all your recruiting channels — on your careers site, Glassdoor profile, social media feeds and email newsletters! Tell employee stories through video.

Recruitment Marketing 373

Recruitment Marketing Strategy Talent Acquisition SEO 373

Rally Recruitment Marketing

MAY 31, 2021

After all, the last thing you want is a misinformed public review profile, as the study also found that a 1-star rating on an employer review site will turn away nearly 1 in 3 job seekers. Career site launch or update. Sourcing products and platforms. ATS purchase, upgrade or expansion. Recruitment marketing and CRM.

Study 439

Study Social Media Employer Branding Social Recruiting 439

Hireology

FEBRUARY 22, 2019

Two new data tables now show the return on investment (ROI) driven from career sites and a detailed hiring overview. Insights Career Site ROI Table. The career site ROI table shows you the following data about the performance of your site: Subscription cost. Number of applicants.

Sourcing 60

Sourcing Hiring Job Boards Data 60

Rally Recruitment Marketing

JANUARY 30, 2023

By evaluating data from your ATS, CRM, surveys, ad platforms, Google Analytics, social media, employer review sites, and so much more, you’ll find opportunities to optimize your budget, efficiency, reputation, reach and conversion. Here are some tried and true ways that I’ve used data to shape my strategies.

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

JUNE 6, 2022

More important than your products are the people behind them. Session: From Products to People: The Difference in Your Employer Brand. When you have a truly unique product or service, it’s natural to want to lead with it in not just your corporate branding but also your employer brand. Well, sort of.

Employer Branding 417

Employer Branding Talent Acquisition Conference Recruitment Marketing 417

Rally Recruitment Marketing

JUNE 12, 2019

On top of that, onboarding also helps improve their productivity by 70%. By showcasing your onboarding program while candidates are considering an opportunity with your organization, you are more likely to draw in potential new employees who will be engaged and productive. Put it front and center on your careers site.

Onboarding 287

Onboarding Social Media Employer Branding Recruitment Marketing 287

Rally Recruitment Marketing

OCTOBER 11, 2021

In other words, Recruitment Marketing practitioners need to act as content creators to showcase their company and position themselves as an ideal place to work — which can’t be measured against the same metrics as recruiters or product marketers. . Careers site and careers blog: new users and repeat users. Engagement.

Recruitment Marketing 491

Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

JANUARY 10, 2021

But at the same time, some of the best work in my career has been done when I needed to out-smart competitors with much deeper pockets. Corporate marketers know that potential customers want to hear from customers who already use their product, and the same point is true in recruiting! Create a careers blog. USA (@nestleusa).

Recruitment Marketing 221

Recruitment Marketing Strategy Social Media Talent Acquisition 221

Rally Recruitment Marketing

FEBRUARY 4, 2024

This bold strategy didn’t just shift perceptions—it skyrocketed positive engagement, turbocharged social media metrics and fueled a surge in careers site visits and applications. A whopping 92% spike in careers site traffic, a 43% leap in applications and an acceptance rate that soared by 78%. The result?

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

SmartRecruiters

OCTOBER 5, 2022

In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site. Here at SmartRecruiters, we have a team of employer branding experts who work on our SmartRecruiters Attrax career site product.

Employer Branding 118

Employer Branding SEO How To Talent Acquisition 118

Workable

DECEMBER 11, 2020

In 2019, we released a new version of the Workable-hosted careers pages and application flow. Our goal was to improve the candidate experience with a new, more accessible careers page design and a seamless, easy application process optimized for mobile users. Advanced careers pages. Tracking performance: ?o

Workable 127

Workable Employer Branding Banking Candidate Experience 127

ClearCompany Recruiting

FEBRUARY 15, 2024

That makes your people more likely to stay committed and motivated, leading to a thriving and productive workforce. You can communicate your people-first culture and start building that connection by showcasing your people on your careers page and on social media using pictures, quotes, and even video testimonials.

ClearCompany 196

ClearCompany Employer Branding Applicant Tracking Systems Social Media 196

ExactHire Recruiting

APRIL 19, 2023

And to ensure your HR teams remain flexible with emerging trends and diligent in connecting employees to career paths with brands they love, these are the insights you need to know. Too much change or uncertainty, left unchecked, will lead to high turnover and reduced productivity. HR in 2023 calls for a new playbook.

Onboarding 156

Onboarding Trends Compensation Guidelines 156