Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Spoiler Alert: Proactive Talent’s Recruitment Marketing Team can help strategize and deliver these tactics without any additional cost above your advertising budgets.

How to communicate company culture changes: Recruitment marketing tips


First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Below, we’ve gathered some recruitment marketing ideas to make things easier for you.


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Great Recruitment Marketing Videos: 4 Winning Examples to Elevate Your Strategy

Rally Recruitment Marketing

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. Rally Awards Recruitment Marketing

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team. Big Impact Idea #3: Use email marketing to reactivate previous applicants to get new hires faster and cheaper.

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

Why You Should Supplement Recruitment Marketing with Social Media


It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. When people think of social media as a recruitment tool, they immediately think of LinkedIn or Glassdoor. Staffing agencies, employers and job boards alike have begun putting budget behind platforms like Facebook, Twitter and even Instagram.

7 Twitter Accounts Every Recruiter Should Start Following in 2017

Social Talent

Start your 2017 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 7 Best Twitter Accounts Every Recruiter Should Start Following in 2017: 1. Michael Goldberg is the Executive Director for DirectEmployers Association and has over 25 years of human resources and recruiting experience. Matthew Jeffery is one of the world’s leading recruitment strategists and futurologists.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. Recruitment marketing is what helps you do that by enabling you to build pipelines of interested and qualified candidates.

Can Twitter Product Pages Change the Recruiting Landscape?

Recruiting Daily

The new functionality of Twitter product pages will make it easier not only to find candidates that will fit into your company’s culture, but will make it easier for candidates to find you. There is no doubt that I am a big Twitter fan. When Twitter announced that they were starting to test a new product, it piqued my interest. If you’re one of the Twitter haters, don’t run just yet. Twitter Tech Breakdown. Picture that, but on Twitter.

Best Recruitment Marketing Articles of the Week 8.10 to 8.14


So now, time for one of our favorite parts of the week: compiling the best articles we read in recruitment marketing. Continue Reading → The post Best Recruitment Marketing Articles of the Week 8.10 It’s Friday! High five. But first, here’s a look at our content choice and tweet of the week. Content of the Week Check out our CEO Mike Hennessy on DriveThruHr with William Tincup.

We Upped the Twitter Game at OHUG 2015


Check out the best pictures, hashtags and insights from our panel with customers, “Think Like a Marketer: Recruitment Marketing Best Practices from Leading Organizations.” ” [View the story “We Upped the Twitter Game at #OHUG2015″ on Storify]. The post We Upped the Twitter Game at OHUG 2015 appeared first on SmashFly Blog. OHUG 2015 was a whirlwind, but we captured it tweet by tweet.

What Is Recruitment Marketing? Top 7 Tips, Strategies & Ideas

Recruit CRM

Honestly, surviving in a post-pandemic world (especially if you talk about recruiters) can be challenging at the least. Recruitment marketing is an aspect you can't live without since there's practically a new reality of recruitment every six months.

11 Twitter Accounts Every Recruiter Should Start Following in 2015

Social Talent

Start your 2015 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 11 Best Twitter Accounts Every Recruiter Should Start Following in 2015: 1. @ jerometernynck. What to expect: Daily links to unmissable recruitment-related blog content, live tweets from important industry events and invaluable nuggets of wisdom from an industry pro.

6 UAE Recruitment Agencies That You NEED To Follow On Twitter Now

Social Talent

It might be another 4 years away, but Expo 2020 already has recruitment agencies in the UAE bringing their a-game to the table. Today, we’re looking at the major movers and shakers in the region that are rocking it on Twitter right now! The Twitter account to support the Middle East’s #1 job site, reflects just how popular this website is, with a hugely impressive near-130,000 followers! HR Source @hr_source.

The 5 Pillars of Recruitment Marketing


The hiring market is embroiled in a vicious battle for the best talent – there’s an increasing need for new techniques to connect with the very best talent. Innovative employers are experimenting with a range of clever recruitment strategies and hiring hacks to get top talent through the door , but it might be recruitment marketing that gives companies a more sustainable framework to hire smarter and improve the candidate experience.

4 Benefits of Recruitment Marketing (And 6 Ways to Get Started)


Recruitment marketing is exactly what it sounds like. It erases some of the boundaries between your company’s desire to sell products and services and your efforts to find and recruit promising talent. Recruitment marketing does a similar job of streamlining the talent management process. We’ll speak shortly about some practical ways to engage in recruitment marketing. Recruitment marketing is one way to do that.

Want Better Recruiting? Add These 41 Twitter Feeds To Your List


Twitter’s fast-paced, of-the-moment approach makes it a great way to keep up with the news in influencers in the recruitment and hiring fields. To see what’s happening, add these 41 top recruitment professionals to your Twitter feed. The post Want Better Recruiting?

4 Benefits of Recruitment Marketing (And 6 Ways to Get Started)


Recruitment marketing is exactly what it sounds like. It erases some of the boundaries between your company’s desire to sell products and services and your efforts to find and recruit promising talent. Recruitment marketing does a similar job of streamlining the talent management process. We’ll speak shortly about some practical ways to engage in recruitment marketing. Recruitment marketing is one way to do that.

5 Clear-Cut Ways To Improve Your Recruitment Marketing

Social Talent

Marketing has exploded in the past few years and interest in learning new marketing techniques have surged. This is especially the case with recruitment marketing. The recruiters of today are a hybrid breed that are eager to learn. Nowadays, recruiters want to reach their target audience through the quickest methods available to them. A lot of which can be done through various recruitment marketing strategies and techniques! Recruitment

What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

But what does that mean for your Recruitment Marketing strategy? An effective social recruiting strategy needs to be thoughtful and intentional. Sourcing content from a variety of channels. Sign up for our recruitment event”. Recruitment Marketing Social Recruitin

4 Content Marketing Lessons to Apply to Recruitment Marketing


I wrote an article about recruitment marketing and you’re reading it. That alone is proof that content marketing (that “official” name for what this sort of blog is) is effective. And all the more reason for you to give content marketing a go for your next recruiting campaign. So what does content marketing for recruitment look like? And how can you approach recruitment with a content marketer’s eye?

Recruitment Marketing: Unleashing The Power of Employee Generated Content.

Recruiting Daily

Employee generated content can act as an organic recruitment tool to attract new hires. Search “#BeMagenta” on Twitter or Facebook and you’ll find posts like this one: More importantly, Be Magenta is more than a hashtag. In addition, EGC can act as an organic recruitment tool to attract new hires. Allison Kelley is an Inbound Marketing Specialist at TMP Worldwide Chicago. Chances are you think you’re a pretty interesting person.

Recruitment Marketing: What It Takes to Do It Right


And in this case, we’re talking about recruitment marketing and what it takes to do it right. . This might sound simple enough, but considering how many templated messages get sent on a daily basis, it’s safe to say successful recruitment marketing requires a little more thought. Develop personas, then tailor your marketing to candidate needs. By nature, recruitment marketing should be highly personalized and highly individualized.

Recruitment Marketing: What Modern Recruiters Should Learn from David Ogilvy


Make no mistake: the best recruiters are exceptional at both recruitment marketing and employer branding. After all, if the candidates you’ve spent all your time sourcing aren’t kept excited, getting them through the door is an uphill battle. Eight years after the Great Recession, it’s a ‘buyer’s market’ for candidates. This is where marketing comes in. Recruitment = Marketing and Marketing = Relationships.

Brick of Hashtag: Why Recruiters Need to Kick Their Twitter Habit.

Recruiting Daily

I’ll admit that I joined Twitter somewhat reluctantly; unlike, say, Facebook, which is instantly intuitive and almost universally acceptable, Twitter seemed, in the halcyon days of social media, something akin to the online version of the AV Club. Far Out, Man: Reevaluating Social Recruiting. Up In Smoke: 3 Easy Twitter Tips for Sucking Less at Social Recruiting. Nice Dreams: Twitter Analytics Are BS. Twitter, sadly, is already dying off.

9 Twitter Accounts Every Recruiter Should Start Following in 2016

Social Talent

Start your 2016 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 9 Best Twitter Accounts Every Recruiter Should Start Following in 2016: 1. What to expect: Great recruitment tips, practices and techniques based on real life experiences. Greg’s masterclass will be packed with cutting-edge insights for recruiters. cx65HF3BF5 #recruitment.

3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

To find out, we turned to the 2021 CareerArc Future of Recruitment Study. . With 82% of candidates considering employer brand and reputation before applying for a job, lacking in these areas can put your recruiting strategy at risk. . Social media and social recruiting software.

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The Ultimate Inbound Recruitment Marketing Guide


Take a page out of your marketing colleagues’ playbook and apply the principles of inbound marketing to your recruiting efforts, to build the candidate pipeline your talent acquisition team needs to quickly fill open roles. The primary goal of any inbound recruitment marketing strategy is to attract the attention of top talent and convert these job seekers into talent community members. Understanding the recruiting funnel. 03/08/2017 // TALENT TRENDS.

Register for the Recruitment Marketing Masterclass


Workable Ideas , a new HR and recruitment speaker series, returns on April 26 with the Recruitment Marketing Masterclass. Join speakers from Amtrak , Clover Food Lab , Wistia , Vitamin T , Maxwell Health , and EverTrue to learn what’s different about today’s job seekers, how to make the most out of your recruiting spend, and how to build an attractive and competitive employer brand. “At Browse #WorkableIdeas on Twitter, or catch up with our recap.

Recruitment Marketing – Social Media Stats that will drive your strategy in 2020

NPA Worldwide

Today’s guest contribution is from Amanda Davies, a marketing consultant and business coach with Green Umbrella Marketing – a recognized brand known within the recruitment industry for providing social media management services, coaching, design and online marketing strategies.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Recruitment Marketing Campaign. The applicant said the hiring manager’s blog was what made them respond to a recruiter’s outreach!

6 Research-Backed Recruiting Tips to Help You Engage with Gen Z

Rally Recruitment Marketing

Generation Z (Gen Z) represents the newest puzzle to solve in the recruiting space. You can then begin to put together a targeted Recruitment Marketing strategy that actually works to attract Gen Z talent. 6 research-backed recruiting tips to help you get Gen Z engaged.

Recruitment marketing: fad or future? The expert review


‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. They’re easily influenced by what they hear about your company from friends , what they read about you on Twitter – you need to make sure that you’re providing a great candidate experience. Marketing techniques also make it easier for recruiters to build relationships with candidates.

How to Wrangle Your Inbound Recruitment Marketing Channels to Attract the Right Talent


What about Twitter? My first not-so-secret is source tracking by owned channels so you can tell where your engagement comes from. Talk to your recruiting operations team who holds the keys to your ATS and career site to get the data. So can you tell your story on Twitter? Attracting talent used to be more cut and dried than it is now.

Oldie but Goodie: Source of Hire & Candidate Touchpoints


On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Two weeks ago (2011) I wrote a post on accurately measuring “Source to Hire” through your ATS & job distribution technology and received the following interesting comment from Master Burnett: There is rarely a single source of hire in today’s hyper connected reality. Single source of application maybe.

13 Activities to Engage Remote Employees Today

Rally Recruitment Marketing

In addition, since it has slowed hiring for many organizations, a lot of us in Talent Acquisition and Recruitment Marketing have had to shift more of our time from external recruitment to internal employee engagement activities. Employer Branding Recruitment Marketing

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. If your role in Recruitment Marketing is anything like mine, there are a lot of competing priorities to balance.

Visuals are Overtaking Wit: Recruitment Marketing with Pinterest

Harger Howe Recruitment

Though recruitment marketers aren’t heavily using Pinterest yet for sourcing, they should really begin to build it into their social media budgets for 2017. According to a recent article from the Wall Street Journal called Pinterest showing it can compete with Facebook, Twitter Pinterest has 150 million users across the world that use the service at minimum, monthly. Though Pinterest has yet to surpass Twitter, it’s growth rate is higher.