A Legal Analysis of Using Competitors’ Names in Google AdWords
Staffing Talk
OCTOBER 23, 2012
a) use in commerce any reproduction, counterfeit, copy, or colorable imitation of a registered mark in connection with the sale, offering for sale, distribution, or advertising of any goods or services on or in connection with which such use is likely to cause confusion, or to cause mistake, or to deceive; or. (b) emphasis added).
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