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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!

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#IWantThatHat! On Twitter, Hashtags & Recruitment Marketing

Recruitalicious

#IWantThatHat) and seemingly irrelevant to recruitment marketing hashtag; however, it entered State Patrol into the consciousness of many Twitter users beyond those seeking such a position (i.e., passive candidates). Rather than settle for convention, they built a unique campaign around this hashtag and maximized its potential.

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Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitment marketing strategy. The key to providing this kind of candidate experience is implementing a modern recruitment marketing strategy that includes nurture. What is recruitment marketing?

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5 Tactics to Attract and Engage Millennials

Social Talent

We recently published a blog post on how important it is for today’s recruiters to become more adept on mobile in order to source, contact and hire the right candidates. Smartphone usage increased by 78% from 2013-2015 and this has been primarily driven by millennials who we already know are very tech-savvy.

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors.

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5 Careers Site Pages You Will Take Inspiration From

Social Talent

On the page, you get a real sense of company purpose which is communicated throughout, whether it be the fact that they are a Benefits Corporation or providing an avenue for people to bring creative projects to life.

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Glenn Gutmacher Interview

WizardSourcer

I demoed that tool separately in a video with Jeremy Roberts who told me it was SourceCon’s most-viewed of 2013. I’m happy to let recruiters own all that (as well as the administrivia of recruiting) and trust them to be sourcing’s partner in the candidate journey. What do you hope to achieve in 2020?