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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

In 2019, Liz and her team built and launched a Tech Talent Brand initiative to change the way tech talent view ADP, which included a new tech EVP and employer brand and won a 2021 Rally Marketing Award for Best Employer Brand Launch. Liz: How we can leverage AI when it comes to advertising, job descriptions, and tools like LinkedIn.

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Using a Humanized Approach for Employee Stories to Engage Talent

Rally Recruitment Marketing

Note: Brandon Linn will be highlighting more talent engagement tips at our free RallyFwd Virtual Conference on May 1, 2019. At Accolade, our focus is to provide messaging that connects with candidates on more than: “Describe what it’s like to work for our company in one word.” Showcasing Our Employee Experience.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on job boards. Leveraging programmatic job ads. These are all initiatives that can be associated with firm hiring goals: how many candidates were brought in, how many were interviewed and hired, etc.

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Creative Candidate Sourcing Strategies for 2023

Hireserve

We’ve seen a variety of creative candidate sourcing strategies in recent years that range from totally genius to slightly creepy, depending on your opinion. IKEA created a recruitment campaign where they slipped job advertisements in the style of their furniture building instructions into customers’ packages.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

The cost per applicant (CPA) had been averaging $11-12 throughout 2019. There are three specific tactics you can take: Improve your mobile job application process. Shorten the length of the job titles in your job descriptions and recruitment advertising. Mondays have the highest apply rates.

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17 Tips to Increase Your Number of Job Applicants

Linkedin Talent Blog

According to iCIMS ’ April Workforce Report , job openings in the U.S. have risen 22% since the start of the year but job applications have dropped by nearly the same amount (23%). LinkedIn data has also found that job seekers are choosier , viewing nearly twice as many job posts before applying in 2021 than they did in 2019.

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5 Takeaways from Cox Automotive’s 2019 Dealership Staffing Study

Hireology

Cox Automotive recently released its 2019 Dealership Staffing Study , which surveyed 1,200 individuals about their work-related challenges, priorities and expectations. Survey respondents included a mix of employees already working in dealerships, others working in different industries and job seekers.

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