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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online. 23-27, 2023. But using social media for recruiting is challenging.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding. Now, let’s meet Liz!

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

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RallyFwd May 10: Join us to Reimagine Recruitment Marketing

Rally Recruitment Marketing

In 2023, employers continue to face a highly competitive labor market. unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company.

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Winning Social Media Campaigns from the Rally Awards

Rally Recruitment Marketing

Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands. Learn more on the Rally Awards website.