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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. It’s what makes candidates choose your organization over the competition.

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The Importance of Candidate Engagement Throughout the Hiring Funnel

4 Corner Resources Staffing Blog

As always, this means being fast, but it also means you need to provide a candidate experience that’s better than those of the other companies your applicants are no doubt interviewing with. Your candidate engagement (or lack thereof) can make the difference between getting an offer accepted by your top choice and losing out to a competitor.

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How To Measure Employer Brand Success

ConveyIQ

Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. Measuring the effectiveness of your employer brand is a great first step. Here are some things to keep in mind as you measure your brand’s success.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Jessie also uses the engagement data of organic content to inform her paid social media strategy.

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3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

Based on answers from 1,158 respondents consisting of both HR and hiring professionals as well as job seekers, the study unveiled candidates’ opinions of current employers and employment prospects, companies’ top talent priorities and investments and the roles employer brand and social media play in the search for jobs and top talent.

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