Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Know your Recruitment Marketing funnel [Rally Inside]

Rally Recruitment Marketing

There’s a lot of Recruitment Marketing strategy that goes into driving qualified talent to apply for your company’s open jobs. So we’re excited to announce a new way to see your Recruitment Marketing funnel using our analytics & benchmarking tool, Rally® Inside !


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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do.

Use Analytics to Help Fast Track your Recruitment Marketing Career 

Rally Recruitment Marketing

I want to help you discover how to use data and measurement to create your data story in order to reframe the way stakeholders and leaders see you and your role and how it can help you further your Recruitment Marketing career. . Recruitment Marketing attracts talent to an employer.

Recruitment Marketing Strategies that Boost Engagement

Rally Recruitment Marketing

After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new Recruitment Marketing analytics and benchmarking platform, to learn what a successful, high-engagement social recruiting strategy looks like. .

The Complete List of 2022 Recruiting and Recruitment Marketing Conferences

Rally Recruitment Marketing

The past couple of years have thrown more challenges at recruitment marketers than any other time in recent history. Keep reading below for a complete list of the top recruiting and Recruitment Marketing conferences to consider attending (virtually or in-person) in 2022!

Introducing Rally Inside: Measure Your Recruitment Marketing Impact

Rally Recruitment Marketing

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! But first, let me share why I believe we need a new way to measure Recruitment Marketing.

Common Candidate Engagement Mistakes and How To Avoid Them


Maintaining that talent pool can come with its challenges, and you’d be surprised at the common mistakes companies make in their engagement efforts. Here are the most common candidate engagement mistakes I’ve found and some tips for ways that you can avoid them.

Q&A with 2021 Recruitment Marketer of the Year, Kerry Noone

Rally Recruitment Marketing

Kerry Noone has made a significant impact on Recruitment Marketing — not only at CVS Health , but throughout her career as one of the early pioneers in our space. It was one of the reasons why Kerry was honored as the Recruitment Marketer of the Year in the 2021 Rally Awards. .

The Complete List of 2021 Recruiting and Recruitment Marketing Conferences

Rally Recruitment Marketing

2021 brings an opportunity to help our companies grow again by embracing the latest talent acquisition, Recruitment Marketing and employer branding strategies. TalentNet is an annual conference that focuses on HR, recruitment and employer brand best practices.

Why It’s Time to Reframe the Value of Recruitment Marketing

Rally Recruitment Marketing

You might have heard our big news… We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! Now, you know that I bring marketing and branding best practices to the Rally Recruitment Marketing community. Hi everyone!

15 Questions to Help Improve Candidate Engagement


Nurturing candidates has one overarching purpose. By continuously engaging with candidates — whether passive or active — through multiple engagement strategies across the hiring journey, you can offer a seamless experience that delivers results for your recruiting function.

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

How recruitment marketing is transforming TA, with Lori Sylvia

Social Talent

Employees and candidates know exactly what they want from work. And in a sea of high attrition rates and low engagement, it’s the companies who are leveraging a strong brand that are coming out on top in this war for talent. And recruitment marketing could be the key to this success.

How an Integrated Video Strategy Improves Candidate Engagement Metrics


In the recruitment process, video can make your organization more accessible to job seekers. Not only can companies make videos to engage candidates, but job seekers can also use video to promote their skills and experience. These days, job posts get hundreds of replies, which can be very overwhelming for recruiters and hiring managers. How do you sift through the piles of resumes to find the perfect candidate? Increase engagement among job seekers.

The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. Authentic content that covers topics candidates care about. Engagement with culture content, in particular, is up by 174%.

4 Talent Nurture Campaigns to Start Right Now

Rally Recruitment Marketing

The use of nurture campaigns is second nature to most marketing teams. There’s no reason why Recruitment Marketing teams shouldn’t be doing the same thing with candidates in their talent database. Candidate engagement (including email opens and clicks).

5 Surprising Shifts in Talent Attraction in 2022

Rally Recruitment Marketing

It’s pushed employers into a recruitment frenzy, with enormous sums being spent on job advertising. But we know that job advertising alone isn’t enough to recruit the talent we need. Your Recruitment Marketing and employer branding strategies are more important than ever!

3 Types of Employee Stories Proven to Help You Attract More Talent

Rally Recruitment Marketing

Data continues to show us why employee stories need to be a priority going forward in your Recruitment Marketing and employer branding strategy. . Candidates are tired of regular jobs content. Employee Storytelling Recruitment Marketing

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Three Barriers to Recruitment Marketing Optimization


Recently, we sat down with one enterprise customer to discuss the challenges she has faced in leading her recruiting organization toward recruitment marketing optimization. This sentiment is likely what many talent acquisition professionals and recruiting organizations are feeling when it comes to developing and optimizing their recruitment marketing function. Part 3 of the Advancing Your People, Processes and Technology Series.

How To Build a Talent Pipeline From Your Careers Site

Rally Recruitment Marketing

When you have a job opening, rather than recruiters cold calling or messaging people who haven’t heard of them, it’s so valuable to already have a database of potential candidates. Give candidates a way to hear from you when the time is right.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. A proactive approach to recruiting with Appcast. Customizing the candidate experience with Clinch.

How To Tailor Recruiting Strategies And Improve Candidate Engagement


While some states opted to end the benefit sooner, the labor market has been in a state of flux since the cut-off. Workers have walked away from their jobs en masse leaving staffing and recruiting professionals little time to piece together effective strategies.

3 Ways to Empower Employees to Answer Candidates’ Questions

Rally Recruitment Marketing

Today’s candidates are seeking out authentic, honest answers to their granular, role-specific and sometimes sensitive questions about potentially working at your company — and employee generated content (EGC) can provide the answers they seek (and trust).

Candidate engagement: the secret to lifelong employees


Navigation of Recruitee x GroSum interview: Employee engagement: what is it? Recruitment marketing to employee experienceCandidate engagement toolsEmployee engagement toolsBenefits of overlapping both types of engagementConclusion Employee engagement and candidate engagement are similar.

Recruitment marketing: Building automated workflows


Recruitment marketing has come a long way since newspaper “Help Wanted” ads were the height of candidate outreach. Digital recruitment marketing strategies take a multichannel approach to find, attract, engage and nurture candidates. By reducing administrative burdens, an ATS frees recruiters to focus on the human element of HR. How recruitment marketing supports candidate engagement.

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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

around the middle of your recruitment funnel (such as candidates who have already applied or even interviewed) like many companies right now, then you know this issue well. Winning over candidates in the middle of your recruiting funnel.” . Content engagement.

The Ultimate Guide to Recruitment Marketing


Recruitment marketing is changing the way large enterprise organizations recruit and engage candidates. In this guide, we will introduce the market trends that are driving the need for an agile and engaging approach to candidate engagement.

Women’s History Month: How to Make Your Social Strategy a Success

Rally Recruitment Marketing

Your social content needs to be optimized to reach and engage your talent audience. So to help Recruitment Marketing practitioners make sure this doesn’t happen to you, we went to the data to see what works and what doesn’t. Recruitment Marketing Social Recruiting

9 Recruitment Automation Tools When Applications Surge

Rally Recruitment Marketing

The surge in applications is not just taxing on recruiting systems, it’s stretching already-stretched recruiting teams, making it difficult to identify qualified talent and provide a candidate experience that feels personalized, communicative and respectful.

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5 Recruitment Marketing Hacks to Boost Candidate Engagement


Your company may offer any or all of these enticing workplace benefits, but if there’s no way for candidates to discover them, they’re merely a skipped-over footnote in an application that was never filled out. Recruitment marketing is the key to showing candidates the unique aspects of your employer brand. Through engaging content that highlights your brand proposition , candidates can get a sense for the tone, personality, and perks extended to employees.

3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

To find out, we turned to the 2021 CareerArc Future of Recruitment Study. . Takeaway #1: Employer brand is a top motivating factor for passive and active candidates. Despite this, only 35% of employers increased their social recruiting efforts in 2020. .

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How Syneos Health Achieved a 10x Increase in Daily Application Rates

Rally Recruitment Marketing

Largely fuelling these achievements was the use of the right technology, namely personalized landing pages, text-based outreach, passive candidate nurturing and constant data-driven optimization. Check out our blog 6 Resourceful Ways to Use Text Recruiting Now.

4 Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Today’s labor market is like selling your t-shirt in a large department store; as customers (candidates) stroll through the aisles they’re pulled at by more options (jobs) than they know what to do with. Candidates aren’t going to respond to that.

5 Virtual Recruiting Event Ideas to Attract and Engage Candidates

Rally Recruitment Marketing

Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral.

How To Get Serious About Building Your Talent Community


A pool of qualified candidates means your reqs will get filled fast and well. Recruitment Marketing Recruitment Marketing Trends Candidate Engagement & Nurturing Featured PostYour talent pipeline is one of your most important resources.

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Generational Recruiting: How to Tailor Your Recruitment Message For Different Generations


Candidates of each generation have different approaches to job hunting, work-life balance, and work productivity -- among other aspects of work. Recruitment Marketing Candidate Experience Candidate Engagement & Nurturing Diversity & Inclusion Featured Post

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Best Practices for Building and Maintaining Your Talent Network


Recruitment Marketing Candidate Experience Candidate Engagement & Nurturing Featured PostIf your company wants to focus on their talent network, there are a few things to consider.

Everything You Need To Know About Candidate Re-engagement


Having candidates in your talent network is valuable for your company, but that doesn’t mean your engagement efforts stop once you attract them. Recruitment Marketing Recruitment Marketing Trends Candidate Engagement & Nurturing Featured Post

How to boost candidate engagement with job maps for multi-location hiring


Trying to juggle the task of recruiting , let alone increasing candidate engagement, for multiple different positions across so many different states, or continents, can be, quite simply, exhausting. Related: 10 recruitment tactics you’ll wish you’d known earlier.