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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. Practitioners need to define the specific strategies and tactics they’re using to attract and recruit diverse talent, and be ready to present the results.

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9 Recruitment Marketing Trends for 2023

Rally Recruitment Marketing

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. Although some sectors are experiencing layoffs, it’s still a highly competitive talent market. We learned some very interesting trends about Recruitment Marketing in 2023!

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. While this empowerment was refreshing, my time and resources were limited. You’ve got this!

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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The Best Uses of Recruitment Marketing Technology from 3 Rally Award Winners

Rally Recruitment Marketing

In today’s tight talent market, effective recruiting requires smarter strategy than ever before. Through the right tool, you can level up your Recruitment Marketing to attract talent in creative ways, increase your careers site conversion rate and better engage candidates in your talent database.