Remove Culture Remove Employer Branding Remove Job Descriptions Remove Study

4 Things Your Job Descriptions Need to do

Rally Recruitment Marketing

Job descriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a job description first. When a candidate lands on your job description, it might be the first time that a candidate hears about, and forms perceptions, about your Employer Brand. What are enhanced job descriptions? Many job descriptions are too employer-centric.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. And, even if your C-suite is engaged in your employer branding efforts, it’s doubtful they are going to take time to help actually execute a plan. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

The Death of the Common Job Description

Glassdoor for Employers

According to a new study from Microsoft Corp., The way people consume content has changed dramatically and it’s not stopping with job descriptions. The hot talent you’ve been hunting for isn’t going to read a boring, long job description and actually decide to apply. If people are actually clicking on your jobs, that’s awesome. Think about the last time you searched for a job. You probably typed your job title into a job board or search engine.

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Targeted recruiting tactics can tap into pools of talent that best align with an organization’s culture and values. Your employer branding can make or break your ability to pick up the right people. Challenges are a given in any job, so don’t be hesitant to lay some of them out.

Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. Including online videos in your profile is a brilliant way to communicate your employer brand to candidates due to the rise in video. To ensure a cultural fit.

3 Simple Ways To Create Transparent Job Descriptions

Ongig

The best candidates crave transparency when exploring new jobs. A great place to start communicating more transparency is on your job descriptions. 3 ways to create more transparent job descriptions. The #1 thing in job descriptions that candidates are about is salary (see This Job Description Heatmap Shows You What Candidates Really Care About (and What they Ignore). Company Culture. Employer Review Site Widgets.

Hiring Millennials? Start With The Right Job Description

ConveyIQ

According to a recent study from Pew Research Center , Millennials are the largest generation to date and make up nearly one third of the working population. The rise of the digital age places new emphasis on not only what you say to job seekers, but how and where you say it too. Now more than ever, organizations are realizing the importance of tapping into outlets like social media, and opening their budgets to improving candidate experience and employer brand.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

Think about the way modern job seekers search for opportunities. They browse search engines, social media and career sites to find jobs. For top performing job seekers, the path is even less defined due to the sheer volume of recruiter outreach they are receiving. Top performers have many job options. Successful job content is no longer a requirements-based job description. As employers, we have to see ourselves as selling career opportunities.

Top 6 Steps to Build an Employer Brand For Start-ups and Small Businesses

Pragna Technologies

Most of the small business and start-ups don’t have time to focus their time and energy on employer branding. Taking the time to build a solid employer branding and recruitment strategy can play a significant role in a start-up’s success. Define Your Company Culture.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

While the whole job search is like dating metaphor has decidedly jumped the shark , the fact is that while this aphorism used to be something of a stretch, now, they’re pretty much the same exact exercise, albeit with a distinctly different call to action. Compare this to the 47% of job seekers who agree with the statement , “I can’t trust most of the job postings or advertisements I find listed online,” and you’ll see that both categories face a decidedly uphill battle.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? “Employer Branding is nothing new.

A Recipe for the Perfect Job Description

Recruiterbox

The first step in filling any open position in a company is creating the perfect job description. Only 17% of hiring managers say that all, or nearly all of job seekers have the necessary skills they are looking for. If less than one-quarter of hiring managers say that job seekers have necessary skills, how can they use a job description to attract the qualified candidates. A Whole Lot of Company Culture.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

Think about the way modern job seekers search for opportunities. They browse search engines, social media and career sites to find jobs. For top performing job seekers, the path is even less defined due to the sheer volume of recruiter outreach they are receiving. Top performers have many job options. Successful job content is no longer a requirements-based job description. As employers, we have to see ourselves as selling career opportunities.

How to Humanize Your Job Descriptions

Recruiterbox

Most job listings are dull and underwhelming. But today, when talent is increasingly in demand, what is the response to a ho-hum job ad? Your candidates are going on to the next job listing. Meanwhile, a good chunk of your budget is sitting in career site spend and job advertisements on the most popular job boards. If it’s a company specific acronym, leave it out of the job ad. Job seekers won’t relate to the language of your organization.

7 Ways to Build Your Employer Brand on Campus

Yello

A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Update career sites and job descriptions.

Humanizing Your Brand Through Visual Job Descriptions

CKR Interactive

Job descriptions are incredibly important and are often overlooked in the candidate attraction and recruitment arena. As a matter of fact, did you know that 65% of candidate traffic will bypass the career home page and go directly to the job description? And that 45% of candidates will click “apply” having only seen the job description (reference: 2019 TMP Labs data)? In other words, they can humanize your brand and drive candidate engagement.

How to Write a Job Description for Generation Z

Yello

A well-crafted job description is the key to attracting top talent. What do Generation Z job seekers care about most? According to the 2019 Yello Recruiting Study , Gen Z cares more about job duties and responsibilities than any prior generation. Generation Z job seekers want to know about what your company does, yes. And yes, they want a culture that respects work-life balance. How to make your job descriptions stand out to Gen Z.

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience.

3 Huge Mistakes In Advertising Your Job

Valuehire

You can’t simply expect to sit back and have job seekers flock to your company whenever you post a job. It’s your job to take the lead by presenting your opportunity as the most attractive place to work. Posting a 3-page job description with a core competency list.

How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

Linkedin Talent Blog

Right now, we employ over 2,600 employees across the U.S. Here are the steps we took to build our employer brand , which you too can use as a framework to build your own: 1. Our sense of humor is a cornerstone of our employer brand and a core piece of our identity.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Studies have also shown that a racial pay gap still exists between Black (and other minority groups) and White employees. Where do they look for jobs?

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. The statistics are quite staggering with 72% of candidates spending over an hour researching a company, and 70% saying they wouldn’t take a job at a bad company even if unemployed. LinkedIn found that the number one reason candidates don’t apply for a job is because they don’t know what it’s going to be like. Job Seeker Behavior.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads. From newspaper classified job advertising to going online in the 90’s, and now the transformational shift of social media and online engagement. Gain an insight into the workplace culture.

How to Define Your Employee Value Proposition: The DIY Approach

Rally Recruitment Marketing

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content. Most companies don’t come right out and tell job seekers, “these are the things we promise you if you come work for us.” Employer Branding

How To 268

How to Show Your Authentic Employee Experience

Rally Recruitment Marketing

In today’s competitive job marketplace, communicating your employee experience can be a deciding factor for candidates on whether or not to apply. Or are you just presenting job seekers with a picture of what you wish your employee experience was like? A study by the Futurestep division of Korn Ferry revealed that 90% of executives say between 10% and 25% of new employees leave their organizations within the first 6 months. Employee experience vs. company culture.

How To 191

The Final Puzzle Piece to a Complete Employer Brand

Recruitalicious

The world of Human Resources (HR), talent acquisition and management spent an awful lot of time in 2013 discussing the topic of employer branding; conversations that will only intensify in the years ahead, especially as the competition for talent intensifies. Ultimately, companies with strong, well-defined employer brands put themselves in the best position to attract the talent they need today, throughout 2014 and beyond.

Culture Marketing: Creating A Culture That Rocks

Recruiting Daily

“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.” – Steve Jobs. In this one single sentence, Jobs not only defined the importance of matching an employer’s values to an employee, but also laid out the business case behind culture marketing, according to author and L&D expert Jim Knight in his new book, Culture that Rocks. The Business Case for Culture Marketing.

Content Strategist & Project Manager

Stories Incorporated

is a small team in the growing field of employer branding and recruitment marketing. We are a professional services firm that uncovers employee stories that communicate culture, and creates compelling content for our clients. Why work at this job, at Stories Inc.

Your Next Employment Marketing Weapon: Culture

Glassdoor for Employers

Anyone can put a price tag on a job, but money can’t buy anyone happiness. That negotiation is far down the road, much after the research and application phases of the job search. This is when you really should be marketing your priceless competitive advantages – like culture – instead of competitive salaries and benefits. It’s clear that culture is a win in every aspect, but how do you use it to win the war on talent? The job description.

Why Culture Fit is Critical in Startup Hiring

Indeed

For many job seekers, startup companies hold the allure of a high-energy environment, the chance to make a big contribution and the possibility of an outsized reward if the company succeeds and grows. But it’s these high stakes and fast pace that make it crucial to prioritize organizational culture in the startup hiring process. A poor culture fit can bring down the entire venture, while a strong fit can strengthen morale, boost productivity and encourage innovation.

Managing your Employer Brand on Glassdoor Like a Pro - Talentnow

Recruiting Blogs

That’s why, Marketing your brand as a desirable employer can go a long way in filling the vacant positions in your organization fast and easy. One way to do this is by managing your reputation on job boards and employer review sites. No employer serious about hiring quality talent can afford to neglect their reputation on such platforms. According to a recent study , 48% of job seekers consulted Glassdoor during their search. Advertise your jobs.

7 New Ways Videos Can Improve Your Recruiting

Spark Hire

Employer brand videos. A report by Brandemix found 80 percent of respondents believe effectively building an employer brand helps them be successful in a variety of ways — including attracting skilled job seekers. But my company doesn’t have a brand,” you might say. Creating brand videos allows you to craft the message your way and show off for job seekers. The best company culture videos showcase what makes the company special.

Video 109

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

Unlike many HR centered constructs, there is actually a clearly established business case for creating a strong organizational culture, and that hiring for culture fit has a direct impact on a company’s performance and bottom line results. The organization culture helps in measuring limitation to overcome performance measurement. The limitations shows that culture and employee performance shows negative correlation as employee performance is badly affected by it.”

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

How to Shape Your Employee Value Proposition: The DIY Approach!

Rally Recruitment Marketing

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content. Most companies don’t come right out and tell job seekers, “these are the things we promise you if you come work for us.” Employer Branding

How To 170