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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings. How do they describe job responsibilities?

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. Practitioners need to define the specific strategies and tactics they’re using to attract and recruit diverse talent, and be ready to present the results.

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. Rally Inside data shows that organic recruiting content engagement varies by channel. 23-27, 2023.

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

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How to Build a Diverse Recruiting Strategy

Social Talent

For recruitment professionals, this means developing a strategy that promotes diversity and inclusion at every stage of the hiring process. This article will explore the various components of a successful diverse recruiting strategy, from auditing job ads for inclusivity to creating training programs for diversity awareness.

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Top 12 Rally Resources for Recruitment Marketing Beginners

Rally Recruitment Marketing

When you are trying to begin using Recruitment Marketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

2: Your Employer Profile on Job Boards & Talent Communities. Candidates naturally will check out your profile on job boards and talent communities, especially after seeing one of your jobs advertised there. If you want to connect with a UX, design or marketing audience, Pinterest is the obvious choice.