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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Here are some ways to get your employer brand in front of veteran and military hires: 1. Attend careers events at military bases or American Legion posts. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

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Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. Every week, you spend hours crafting social media posts, sending candidates targeted emails, promoting hiring events and running digital ads to bring candidates to your careers site.

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5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

Over 500 practitioners took our latest Rally Recruitment Marketing Job & Salary Survey to tell us the size of their budgets and teams, how they’re utilizing their resources and where they expect Recruitment Marketing investment to go in 2022-2023. Advertising: Recruitment advertising, job boards and events.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Their performance is graded solely as it relates to job-post-related metrics like: Number of apply clicks.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

Recommendations for spending your Recruitment Marketing budget, whatever resources you’re given. Recruitment advertising, including job boards, social and digital ads, and events. Recruitment Marketing / employer branding agencies, contractors and services. other campaigns and programs).

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared! Engagement.