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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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8 Key Metrics for Measuring Your Recruiting Events

Rally Recruitment Marketing

I’m talking about recruiting events! Good old fashioned face-to-face communications provide better engagement and personalization for job seekers, and they give companies a higher chance of connecting with passive candidates. In other words, recruiting events still work. . Attendance rate. Promotional traffic.

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7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Here are some ways to get your employer brand in front of veteran and military hires: 1. Attend careers events at military bases or American Legion posts. This can be a great place to introduce your employer brand to this demographic. Post jobs with military job boards and partner with veteran associations.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

Getting recruiting events right isn’t easy. One challenge that many Talent Acquisition teams have upfront is ensuring that the right quantity and quality of candidates shows up to their events. I was new to recruiting, job boards were too expensive for my budget and I had to be really creative and did a lot of grassroots campaigns.

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The Rundown on Measuring Your Recruiting Events

Rally Recruitment Marketing

I’m talking about recruiting events! Good old fashioned face-to-face communications provide better engagement and personalization for job seekers, and they give companies a higher chance of connecting with passive candidates. In other words, recruiting events still work. . Attendance rate. Promotional traffic.

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