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How to Create and Maintain an Inclusive Employer Brand

Social Talent

And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employer branding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employer brand speaks to the candidates you are trying to attract.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

As such, this year’s installment of Jobvite’s annual Job Seeker Nation Report is particularly useful for us to understand as we continue to improve our Recruitment Marketing efforts and adjust our approaches post-COVID-19. This year’s report reaffirmed that candidates find out about employment opportunities through a range of channels.

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Is salary transparency key to a Gen Z friendly Employer Brand?

Hireserve

Swathes of Gen Z entered the workplace or had key educational milestones significantly impacted by the pandemic. The reported characteristics of Gen Z range from pragmatic to selfish, entrepreneurial to lazy, inclusive to ignorant. Therefore, humanising your employer brand is a key building block for offering an attractive role.

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7 Copywriting Lessons From the World’s Top Employer Brands

Rally Recruitment Marketing

Analytics and reporting know-how. So, to help inspire your copywriting approach, here are a few lessons we can take away from some of the world’s most effective Employer Brands: 1) Get familiar with your target candidates, then write with their interests in mind. Project management abilities. Relationship building competencies.

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9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer branding plays a huge role in a company’s net profit.

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How To Attract Top Talent With An Unknown Or Misunderstood Employer Brand

Proactive Talent

While you may have the opposite challenge as a less known or misunderstood brand, you actually have the unique opportunity of being proactive with your talent attraction and employer brand strategy. This step is super important because it lays the foundation of how you communicate what’s unique about your company as an employer.

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Survey Results: COVID-19 Impact on Hiring

Rally Recruitment Marketing

I’ll also share what we’ve seen Talent Acquisition teams focus on most when it comes to responding to the crisis from a Recruitment Marketing and employer brand perspective. We also had a small contingent of respondents (5%) report that their hiring was actually increasingly significantly. How COVID-19 has impacted hiring.

Survey 360