Job Boards Aren’t Dead, Just Different.

Snark Attack

One has to look no further than only a few years back to see evidence of a trend that, like most history, seems to be repeating itself, as “job boards” rebrand, retool and […]. Technology careerbuilder employer branding glassdoor indeed linkedin matt charney online recruiting recruitment advertising SEOInnovation and competition have always gone hand in hand, and the recruiting technology industry has historically been no exception to this rule.

5 Simple Steps to Employer Branding Best Practices


Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.


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9 Winning Employer Brand Marketing Strategies


Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. In that blog post, we suggest adding an email opt-in on every job description. They make candidates fill out a talent network form before getting to the online job application. Job Boards.

The Ultimate Guide to Employer Branding


Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

How to Tell the Difference Between Employer Branding and Recruitment Marketing


Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding?

How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards


With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards.

Job Boards Only Deliver 50% of the Applicants You Need to Fill Open Roles. 3 Tips to Fully Staff up with Top Talent


Many employers heavily rely on job boards to fill their open roles. But if job boards happen to be the only channel you’re tapping into for recruitment marketing, you’re likely falling short with your hiring efforts. While job boards can deliver a high quantity of applicants, many of these applicants are not necessarily qualified. Diversify Your Job Board Spending. Build a Strong Employment Brand and Career Site.

3 Reasons Recruitment Marketing is the BEST Way To Attract Great Candidates

Social Talent

But could employers use the same tricks to entice talented new staff to their workplace? Customers are attracted to brand and quality, something they share with jobseekers. Understanding The Value Of Effective SEO. SEO (Search Engine Optimisation) might be one of those terms you’ve come across before, but never stopped to think about. SEO is one of the most important tools for any business that operates online and a fundamental part of recruitment marketing.

How to Make Your Job Postings Searchable on Major Job Boards

ApplicantStack Applicant Tracking

With over millions of job searches each month on major job boards like Monster, Indeed, and CareerBuilder, are you doing enough to make sure your job postings are searchable and stand out? When you think of Search Engine Optimization (or SEO), you probably think it pertains to online marketing and websites, right? You wouldn’t automatically associate it with job postings, but it’s just as important. Pick a Searchable Job Title.

Smart Ways to Beat the Pressure of Seasonal Hiring

Rally Recruitment Marketing

Job advertising, recruiting events, social media — all of your recruiting strategies need to be laser focused and need to work together. After all, you don’t have much time to test your employer brand messaging or experiment with new recruiting channels when seasonal recruiting begins. You’ll get access to insight on creative ways to capture candidate attention in the lead up to your busiest times and see examples from top employers that are mastering the seasonal game.

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How to Strengthen Your Seasonal Hiring Initiatives

Rally Recruitment Marketing

seasonal employees help you get the job done effectively. With the current highly competitive landscape, hiring seasonal employees can only come from developing creative strategies to stand out from the noise and show job seekers why you’re the seasonal employer of choice. You’ll get access to insight on the best ways to capture candidate attention in the lead up to your busiest times and see examples from top employers that are mastering the seasonal game.

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Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire Recruiting

Potential content audit focuses: Employment brand quality: consider whether your recruitment content is well written, and whether it aligns with what you’ve defined as your organizational employment brand. Hiring process stage: analyze whether a specific hiring process stage is addressed in each of your content assets, and if job seeker questions characteristic of that stage are answered by the content. how many out of X job seeker questions are answered?)

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Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?


You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. They, like almost all applicant tracking system customers (they use Brassring), are handicapped by the static, text-only look and feel that most ATS-generated job pages provide. After all, their job is make your company/brand look great.[job-title]).

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Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

Research shows that job boards on average gather 43% of all applications companies receive for new job openings. But while job boards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and company career sites. Employee referrals may only account for 7% of all job applications, but they contribute nearly half of all actual hires.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

The problem is, so many recruitment marketing and employer branding initiatives ignore the scouting reports, meaning that most of these would be clean up hitters swing and miss so much of the time. Not having built any prior engagement or brand awareness into a candidate interaction prior to throwing that first pitch almost always ensures that it’s going to miss the mark. Every inning might not go your way, but what matters is that your brand wins in the 9th.

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SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. I was thinking about the key to any “successful” job board. It’s really all about cheaply attracting job seekers, and then re-selling that traffic to employers. SEO in talent acquisition is simply a buzzword. Branded vs Non-Branded.

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The Modern Staffing and Recruiting Website: 2020 and Beyond


If you want to build a website that attracts, engages and drives both employers and job seekers to take action, here are a few of the features it should include: Information architecture. entice an employer to pick up the phone and place an order. Google for Jobs optimization.

4 (Totally Fixable) Reasons No One’s Visiting Your Career Site


The same practice occurs when people are looking for a new job. Research shows them using on average 16 different resources to make decisions regarding their job search. And the Talent Board shows that above all those resources, the career site is the most frequently used. These could include third-party referring sites like job boards or employer review sites or even press about your company. The job search is no exception to this behavior.

Careers Sites: Your Primary Recruitment Hub


If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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Careers Sites: Your Primary Recruitment Hub


If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. We ran them through an SEO (search engine optimization) tool called ahrefs to give us an “Organic Traffic” score. Employer Branding.

Traffic, Transparency & Talent Technology: The Future of Online Recruiting

Recruiting Daily

One has to look no further than only a few years back to see evidence of a trend that, like most history, seems to be repeating itself, as “job boards” rebrand, retool and reinvent their positioning – forgetting that other maxim that those who forget the past are doomed to repeat it. And during the dot com days, when job boards were still in their infancy, online recruitment was more or less dominated by three major players. The Battle of the Boards.

The Top 10 Problems TA Leaders Tell Me About


My job is awesome. Disclaimer: Since Ongig is a job description platform, a higher-than average amount of people bring up job description-related problems with me. . 1) Job Descriptions. Coming in at #1 is the category of job descriptions in general. TA leaders come to me to chat about X sub-topics about JDs: Job Descriptions are too “Dull/Static”. Job Descriptions Need to be Written More Like Ads. Video Job Descriptions.

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How Google and Facebook Have Transformed the Hiring Landscape


For the past 15 years, the process of finding qualified job applicants for your open roles was a straightforward classified-ad model: Spend some money, post a job on a job board, and wait for candidates to apply. Just as online job boards like Monster and Careerbuilder changed the landscape of recruiting and hiring in the early 2000s, today Google and Facebook are disrupting this massive industry with tools built for the digital habits of the job seeker.

Tips for Better Staffing and Recruiting Content Marketing


In staffing, content marketing is intended to get more candidates to apply to jobs and more employers to contact you about your staffing services. Every job you post is a piece of content. It has to be optimized for SEO (and mobile consumption), shared in the places your ideal candidates are most likely to find it (which can include job boards, email, and social media), and it has to drive people to somewhere they can apply.

Black Hole Sun: Experiencing The Candidate Experience

Recruiting Daily

I write a lot about candidate experience, because employers can’t get enough of this stuff. “The longer your job application process is online, the fewer people are going to finish it” doesn’t require surveying tens of thousands of job seekers or doing a webinar or writing a case study to prove this fact. This is what their business is based on entirely – owning these job slots. I then filled out the rest of the job application.

5 Ideas to Steal from Apple’s Career Site Redesign


It’s no surprise that Apple is putting more investment into their employment brand. With the economy at near full employment , there are more open jobs across the U.S. As more qualified candidates research company websites before applying to open roles, it’s never been more important to focus on developing a career site that convinces top applicants to apply to your brand. Highlight your employment brand to boost your SEO.

Executing a Digital Content Strategy for Recruitment

Recruiting Daily Advisor

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. It’s probably worth outsourcing graphic design work (unless you have an in-house designer) and ensuring the graphic is uncluttered, branded, and eye-catching if you want to attract top talent. It is estimated that recruiters spend around 30% of their budget on job boards. On-site SEO.

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. in their communications, whether that be a job ad on a job board, an InMail or an email.

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. How to: Drastically Improve Your Job Ads SEO Using Google Trends. One of the simplest ways to ensure your job ad is more easily found by the right candidate, is to ensure it contains the most relevant keywords. Top 10 Job Hunting Mistakes to Avoid (Infographic). 66% like to consume premium brands.

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy


Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. Search engine optimization (SEO). Recruitment Marketing Powers Your Employer Brand .

What Is Inbound Recruiting? Here’s Everything You Need to Know


Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. The job market has been no exception. Talent acquisition’s job is to get strangers to become applicants and then hires.

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The Recruiting Strategy that Will Get You a Promotion In 2017


80% of talent leaders agree that employer brand has a significant impact on their ability to hire great talent. 45% of 2016 budget was allocated to job boards, advertising and recruitment agency costs— only 8% was allocated to employer branding. Despite the positive impacts employer branding has on hiring “great talent,” tons of budget in 2016 went to that same old coin-operated mix of third-party recruitment agencies, advertising, and job boards.

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8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

During Adler’s session at the live event, he made the contention that there are 2 job markets: one that offers ill-defined lateral transfers. He believes that the talent market is huge in comparison to those who see and apply to your job postings or follow your company. Talent Branding Expands the Candidate Pool by 10X. And while other generations also rank these reasons highly when choosing a job, millennials find them to be significantly more important.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

In fact, the efficacy of referrals, if anything, only seems to be amplified by social sharing and review sites – as is their importance to every employer’s talent attraction strategy. No money, reward or whatever perk in the world is going to convince an employee to refer them to a job if there’s not just a reward involved, but a slight bit of risk, too. Coach them into marketing the job and you’re more likely to see one of their friends in the lineup.

Social Recruiting Round-Up – April 2015

Social Talent

Employer branding is one of the most important aspects of candidate attraction in 2015. Girl Quits Job Using 33 White Board Messages (Her Boss Responds in the Best Way Ever!). This girl decided to quit her job in the most bizarre and novel way possible – via 33 whiteboard messages. The true story behind the girl with the whiteboard and why recruiters and employers alike, need to stand up and pay close attention is revealed!

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing


Here’s a snapshot along with my key takeaways: Content Marketing – If you just promote jobs, candidates may lose interest. Instead focus on creating and sharing news articles, viral videos, research, infographics and photos to go along with your job content in order to attract and engage talent. Relevant content is what helps build and nurture lasting relationships and ultimately inspires candidates to apply for or share open jobs.

Get Proactive: 5 Tips for Recruiting Beyond the Job Posting


According to the MRINetwork 2016 Recruiter & Employer Sentiment Study , the majority of both recruiters and candidates indicated that we are in a candidate-driven job market, meaning that more roles are open than there are qualified candidates. Quality job seekers have an abundance of opportunities in the current market, and are using this to drive the recruiting process in their favor. Start With Your Job Posting. Manage Your Employer Brand.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. And job seeker perceptions and behaviors are shifting quickly too. The methodology for the Job Seeker Nation Report this year is unique as it was conducted in two waves for the first time ever.

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