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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Below are the top trends that we’re seeing companies moving towards today when it comes to building out a combined employer brand and job ad strategy.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Talent network, job alerts, events: sign-ups (opt-in). Job board company profiles: views and impressions.

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6 Steps to Nurturing Partnerships with Recruitment Marketing Suppliers

Rally Recruitment Marketing

Imagine tapping into a vast pool of expertise and insights from marketing suppliers, including CRM providers, marketing agencies, niche job boards, and more. Invite suppliers to present trends and best practices at internal leadership meetings, impressing your stakeholders with their industry insights.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

In case you missed their showcases, here are the highlights to help you stay up-to-date with the latest tech trends, and enter the new year with a competitive edge. Some of the job boards and channels included in Appcast’s network. Ramp up and scale down job advertising depending on specific hiring goals (i.e.

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a job board never could. The takeaway?

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?