Expert insights. Personalized for you.
The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness. MORE
Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. While the percent change and recruitment marketing strategy described herein are accurate, we have rounded cost metrics to protect our client’s anonymity. Advertising jobs online isn’t easy. MORE
For industry veterans, it can be difficult to remember a time when recruitment marketing was still new and the differences between job boards and job aggregators was trivial when it came to advertising jobs online. Unfortunately, we still face a knowledge gap in the recruitment marketing space. The (obvious) difference between job boards and job aggregators. MORE
In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. For traditional job boards, this has required a real step-change in their approach. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further. MORE
Recruiters know that marketing job boards perform well because while larger more general sites get more traffic, it’s the niche sites where talented marketing candidates hang out with a sense of community — discussing their careers and experience. So here are the 10 best marketing job boards: 10. If you’re looking to fill a marketing role in technology, CrunchBoard can give you lots of visibility. LinkedIn isn’t just a job board. MORE
As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Dynamic job descriptions, like Vizi. MORE
In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing? Leveraging programmatic job ads. MORE
Recruitment marketing has come a long way since newspaper “Help Wanted” ads were the height of candidate outreach. Today, active job seekers have dozens of career boards to peruse, not to mention thousands of career pages on company websites. And those massive campaigns don’t even reach the millions of passive job seekers willing to make a move for the right opportunity. How recruitment marketing supports candidate engagement. MORE
Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Director of Recruitment Marketing, ManpowerGroup. MORE
Needless to say, 2016 was a big year for the recruitment space. Not only were there a number of notable mergers, acquisitions and the like , but this was also the year that job boards began seriously researching and investing in programmatic buying. With 2017 on the horizon, we can expect this momentum to carry over and for job boards to take into account top recruitment marketing trends in their strategies for the year ahead. MORE
First and foremost, be sure to always post your jobs on both your company’s website and social channels in order to gain initial visibility. In addition, there are a number of free job boards in the UK that your HR department can leverage for even greater added exposure to quality applicants at no cost. That said, in can be difficult and time consuming to vet the many options available for free job postings. Field Recruitment. UK Recruitment. MORE
In general terms, we write a lot about recruitment marketing ROI. By centralizing your candidates (recruiting CRM), providing consumer quality candidate experiences online, auto distributing jobs to free and paid job boards and social networks, engaging and candidates over the long term, and analyzing and refining result, your company will be more effective in hiring. recruitment marketing ROI MORE
Learn about some of the recent product updates being made available by three of the recruitment marketing industry’s biggest media partners - Glassdoor , Indeed and LinkedIn. MORE
At first glance, recruitment and marketing might not appear to have much in common. However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work? MORE
Marketing, in all its online and offline forms, is about connecting your brand to the right people at the right time with the right message. employer branding CRM analytics career sites recruitment marketing job boards MORE
With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards. employees would be open to new job opportunities. MORE
Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! But first, let me share why I believe we need a new way to measure Recruitment Marketing. MORE
More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the Recruitment Marketing space. MORE
Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Recruitment Marketin MORE
You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees. However, no matter the industry, I always ask my clients, “Are you getting the most out of your recruitment advertising spend?” we need 10 applications and an average CPA is $15 per applicant x how many jobs). MORE
Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy. Employer Branding Recruitment Marketing MORE
Before the COVID-19 crisis, employers occasionally asked us the best way to advertise their job if it was remote. Recruitics spoke recently with several job boards to understand their recommendations on how to advertise a 'work-from-home' job. MORE
Most job postings require a location, so how do you post a remote job? Here's your how-to and advice to posting remote jobs. The post How To Post A Remote Job appeared first on Katrina Kibben. MORE
As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Spoiler Alert: Proactive Talent’s Recruitment Marketing Team can help strategize and deliver these tactics without any additional cost above your advertising budgets. MORE
You reach out to an advisor, Continue Reading → Agency of Record Employment Branding HireClix Job Boards Recruitment Recruitment Marketing Recruitment Technology Talent Acquisition Technology Uncategorized Advertising marketingImagine this. MORE
Kerry Noone has made a significant impact on Recruitment Marketing — not only at CVS Health , but throughout her career as one of the early pioneers in our space. It was one of the reasons why Kerry was honored as the Recruitment Marketer of the Year in the 2021 Rally Awards. . MORE
The 4th Annual European Job Board Summit, hosted by JobG8, is set to take place next week and looks to be the organization’s largest event to date. 29, JobG8 CEO Louise Grant said her company expects to pull more than 180 delegates from their network of more than 4,000 job boards to London for the November event–coming from both Europe and North America. According to Kapner, the European Job Board Summit is one of the industry’s most important events. MORE
In general terms, we write a lot about recruitment marketing. By centralizing your candidates (recruiting CRM) into a single database, providing consumer quality candidate experiences online, auto distributing jobs to free and paid job boards and social networks, engaging with candidates over the long term, and analyzing and refining results, your finance or insurance company will be more effective in hiring. recruitment marketing ROI MORE
Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising. MORE
Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising. MORE
Recruitment marketing is a term that’s often used by talent acquisition experts, sophisticated recruitment marketers and industry thought leaders, but for many, this term remains a mystery. With that said, if you’re unfamiliar with this latest buzzword, take solace in the fact that, while the term “recruitment marketing” may be a bit new, the practice is anything but. That’s because recruitment marketing is simply recruitment evolved. MORE
Why have job boards been able to survive the dramatic evolution of online recruitment and job searches? Therefore, any job board serious about continuing to compete in today’s online employment market needs to keep client retention top of mind. One way job boards have proven valuable to clients is by providing greater exposure to their jobs by supporting them through PPC campaigns on job aggregators and the like. MORE
However, we took it as an opportunity to reinvent recruiting and blaze a new trail for our careers. Each presentation is jam packed with actionable tips to help you upgrade your skills as a practitioner and gain a recruiting advantage for your company. RallyFwd™ Recruitment Marketing MORE
Did you know that 68% of employers are dissatisfied with the job boards they are currently using? Metrics to consider when determining the value of your current job board are time-to-hire, quality of hire, cost-per-hire, cost-per-application, and app-to-hire ratios. If you’re not sure if your job boards are performing as they should be, ask yourself these questions: What problem or challenges do I have recruiting? MORE
Where to post job openings? Niche job boards attract top talent, giving you quality candidates with experience or interest in your specific industry (* Updated April 22, 2014). The best job search sites to post jobs include not only niche job boards, but also niche communities and publications. SmartRecruiters has posted 400,000+ jobs for 65,000+ companies. We’ve found that 62% of open jobs are posted to niche job sites. MORE
By Matt Lozar, Haley Marketing (guest post). Want your recruitment advertising to deliver better results? The 1st way: Eliminate year-long job board contracts. First of all, annual job board contracts aren’t required. Job board performance changes. MORE
ClearCompany knows the importance of staying informed on the latest recruitment and hiring trends. When hiring managers understand the wants and needs of job seekers, they are better equipped to attract, hire, and retain A Players. Prepare Your Post-Pandemic Recruitment Pipeline. MORE
I observed 5 job board trends anyone who pays for recruitment job ads should know. The post 5 Job Board Trends Recruitment Ad Buyers Should Know appeared first on Katrina Kibben. MORE
To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. And, while free job postings and credits are two important methods of advertising jobs online , neither are as important as your performance-based media. This makes Adzuna one of our top performance-based recruitment marketing channels. MORE
With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? After all, determining how well your content, campaigns and other work are performing shows leadership that the recruitment resources, tools and investments they’re providing are successful in drawing in right-fit talent. It’s your Recruitment Marketing analytics data! MORE
Last week, major players in the job board space gathered in Chicago for the 2016 Jobg8 Job Board Summit of North America. Between June 23-24, job board professionals, experts and thought leaders from across the country and throughout the world gathered to discuss this constantly evolving space. 60% of the US labor market works in SMB" ~ @RandleReece #jobg8summitNA. MORE
Katrina Kibben
MAY 19, 2020
I observed 5 job board trends anyone who pays for recruitment job ads should know. The post 5 Job Board Trends Recruitment Ad Buyers Should Know appeared first on Katrina Kibben.
Rally Recruitment Marketing
AUGUST 22, 2021
Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! But first, let me share why I believe we need a new way to measure Recruitment Marketing.
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Rally Recruitment Marketing
JULY 5, 2021
Kerry Noone has made a significant impact on Recruitment Marketing — not only at CVS Health , but throughout her career as one of the early pioneers in our space. It was one of the reasons why Kerry was honored as the Recruitment Marketer of the Year in the 2021 Rally Awards. .
Rally Recruitment Marketing
MARCH 28, 2021
Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Director of Recruitment Marketing, ManpowerGroup.
Recruitics
DECEMBER 6, 2016
Needless to say, 2016 was a big year for the recruitment space. Not only were there a number of notable mergers, acquisitions and the like , but this was also the year that job boards began seriously researching and investing in programmatic buying. With 2017 on the horizon, we can expect this momentum to carry over and for job boards to take into account top recruitment marketing trends in their strategies for the year ahead.
Recruitics
NOVEMBER 4, 2015
The 4th Annual European Job Board Summit, hosted by JobG8, is set to take place next week and looks to be the organization’s largest event to date. 29, JobG8 CEO Louise Grant said her company expects to pull more than 180 delegates from their network of more than 4,000 job boards to London for the November event–coming from both Europe and North America. According to Kapner, the European Job Board Summit is one of the industry’s most important events.
Proactive Talent
APRIL 17, 2019
As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Spoiler Alert: Proactive Talent’s Recruitment Marketing Team can help strategize and deliver these tactics without any additional cost above your advertising budgets.
Leoforce
NOVEMBER 20, 2019
In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. For traditional job boards, this has required a real step-change in their approach. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further.
Rally Recruitment Marketing
AUGUST 30, 2020
More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the Recruitment Marketing space.
Recruitics
JUNE 29, 2016
Last week, major players in the job board space gathered in Chicago for the 2016 Jobg8 Job Board Summit of North America. Between June 23-24, job board professionals, experts and thought leaders from across the country and throughout the world gathered to discuss this constantly evolving space. 60% of the US labor market works in SMB" ~ @RandleReece #jobg8summitNA.
Recruitics
NOVEMBER 6, 2015
First and foremost, be sure to always post your jobs on both your company’s website and social channels in order to gain initial visibility. In addition, there are a number of free job boards in the UK that your HR department can leverage for even greater added exposure to quality applicants at no cost. That said, in can be difficult and time consuming to vet the many options available for free job postings. Field Recruitment. UK Recruitment.
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Rally Recruitment Marketing
MAY 9, 2021
However, we took it as an opportunity to reinvent recruiting and blaze a new trail for our careers. Each presentation is jam packed with actionable tips to help you upgrade your skills as a practitioner and gain a recruiting advantage for your company. RallyFwd™ Recruitment Marketing
SmartRecruiters
DECEMBER 11, 2014
Where to post job openings? Niche job boards attract top talent, giving you quality candidates with experience or interest in your specific industry (* Updated April 22, 2014). The best job search sites to post jobs include not only niche job boards, but also niche communities and publications. SmartRecruiters has posted 400,000+ jobs for 65,000+ companies. We’ve found that 62% of open jobs are posted to niche job sites.
Talemetry
FEBRUARY 5, 2015
Marketing, in all its online and offline forms, is about connecting your brand to the right people at the right time with the right message. employer branding CRM analytics career sites recruitment marketing job boards
Rally Recruitment Marketing
JANUARY 3, 2021
Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Recruitment Marketin
ClearCompany Recruiting
JULY 8, 2021
ClearCompany knows the importance of staying informed on the latest recruitment and hiring trends. When hiring managers understand the wants and needs of job seekers, they are better equipped to attract, hire, and retain A Players. Prepare Your Post-Pandemic Recruitment Pipeline.
Rally Recruitment Marketing
DECEMBER 11, 2019
As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Dynamic job descriptions, like Vizi.
Rally Recruitment Marketing
JUNE 3, 2020
Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.
Rally Recruitment Marketing
JUNE 3, 2020
Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.
Recruitics
OCTOBER 27, 2016
Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. While the percent change and recruitment marketing strategy described herein are accurate, we have rounded cost metrics to protect our client’s anonymity. Advertising jobs online isn’t easy.
Rally Recruitment Marketing
AUGUST 10, 2019
The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness.
Good To Know
JUNE 22, 2017
You reach out to an advisor, Continue Reading → Agency of Record Employment Branding HireClix Job Boards Recruitment Recruitment Marketing Recruitment Technology Talent Acquisition Technology Uncategorized Advertising marketingImagine this.
JazzHR
FEBRUARY 16, 2017
At first glance, recruitment and marketing might not appear to have much in common. However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?
Talemetry
JULY 18, 2017
In general terms, we write a lot about recruitment marketing ROI. By centralizing your candidates (recruiting CRM), providing consumer quality candidate experiences online, auto distributing jobs to free and paid job boards and social networks, engaging and candidates over the long term, and analyzing and refining result, your company will be more effective in hiring. recruitment marketing ROI
Recruitics
APRIL 28, 2016
Why have job boards been able to survive the dramatic evolution of online recruitment and job searches? Therefore, any job board serious about continuing to compete in today’s online employment market needs to keep client retention top of mind. One way job boards have proven valuable to clients is by providing greater exposure to their jobs by supporting them through PPC campaigns on job aggregators and the like.
SmartRecruiters
SEPTEMBER 15, 2017
Recruiters know that marketing job boards perform well because while larger more general sites get more traffic, it’s the niche sites where talented marketing candidates hang out with a sense of community — discussing their careers and experience. So here are the 10 best marketing job boards: 10. If you’re looking to fill a marketing role in technology, CrunchBoard can give you lots of visibility. LinkedIn isn’t just a job board.
Recruitics
MAY 4, 2020
Before the COVID-19 crisis, employers occasionally asked us the best way to advertise their job if it was remote. Recruitics spoke recently with several job boards to understand their recommendations on how to advertise a 'work-from-home' job.
Talemetry
SEPTEMBER 20, 2017
In general terms, we write a lot about recruitment marketing. By centralizing your candidates (recruiting CRM) into a single database, providing consumer quality candidate experiences online, auto distributing jobs to free and paid job boards and social networks, engaging with candidates over the long term, and analyzing and refining results, your finance or insurance company will be more effective in hiring. recruitment marketing ROI
Recruitics
SEPTEMBER 15, 2016
To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. And, while free job postings and credits are two important methods of advertising jobs online , neither are as important as your performance-based media. This makes Adzuna one of our top performance-based recruitment marketing channels.
Recruitics
JULY 6, 2016
Recruitment marketing is a term that’s often used by talent acquisition experts, sophisticated recruitment marketers and industry thought leaders, but for many, this term remains a mystery. With that said, if you’re unfamiliar with this latest buzzword, take solace in the fact that, while the term “recruitment marketing” may be a bit new, the practice is anything but. That’s because recruitment marketing is simply recruitment evolved.
Hireology
DECEMBER 20, 2018
With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards. employees would be open to new job opportunities.
Glassdoor for Employers
JUNE 4, 2015
Did you know that 68% of employers are dissatisfied with the job boards they are currently using? Metrics to consider when determining the value of your current job board are time-to-hire, quality of hire, cost-per-hire, cost-per-application, and app-to-hire ratios. If you’re not sure if your job boards are performing as they should be, ask yourself these questions: What problem or challenges do I have recruiting?
Rally Recruitment Marketing
SEPTEMBER 4, 2019
With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? After all, determining how well your content, campaigns and other work are performing shows leadership that the recruitment resources, tools and investments they’re providing are successful in drawing in right-fit talent. It’s your Recruitment Marketing analytics data!
JazzHR
OCTOBER 8, 2019
Recruitment marketing has come a long way since newspaper “Help Wanted” ads were the height of candidate outreach. Today, active job seekers have dozens of career boards to peruse, not to mention thousands of career pages on company websites. And those massive campaigns don’t even reach the millions of passive job seekers willing to make a move for the right opportunity. How recruitment marketing supports candidate engagement.
Katrina Kibben
JANUARY 21, 2020
Most job postings require a location, so how do you post a remote job? Here's your how-to and advice to posting remote jobs. The post How To Post A Remote Job appeared first on Katrina Kibben.
Proactive Talent
JANUARY 8, 2019
You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees. However, no matter the industry, I always ask my clients, “Are you getting the most out of your recruitment advertising spend?” we need 10 applications and an average CPA is $15 per applicant x how many jobs).
Rally Recruitment Marketing
AUGUST 7, 2019
Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy. Employer Branding Recruitment Marketing
Recruitics
MAY 11, 2020
Learn about some of the recent product updates being made available by three of the recruitment marketing industry’s biggest media partners - Glassdoor , Indeed and LinkedIn.
COATS Staffing Software
JUNE 30, 2021
By Matt Lozar, Haley Marketing (guest post). Want your recruitment advertising to deliver better results? The 1st way: Eliminate year-long job board contracts. First of all, annual job board contracts aren’t required. Job board performance changes.
Rally Recruitment Marketing
JANUARY 10, 2019
In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing? Leveraging programmatic job ads.
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