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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Top 10 Posts from the SmashFly Blog in 2014!

Symphony Talent

You can download for free below: Now onto the most popular blog articles of 2014 (ranked in order of popularity): 1. Forward Thinking Recruiting Trends for 2014. If you didn’t know, SmashFly received $9 million in Series A round funding in June 2014. 3 Key Audiences for Communication in the Candidate Experience.

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Don’t Fear the Bad Review

Glassdoor for Employers

In May 2014, after a major strategy rethink, 1-800 decided to actively engage employees by responding to their reviews. To learn more, download and share Glassdoor’s new eBook, “ Don’t Fear the Bad Review: 3 Reasons Bad Reviews Are Good for Business! The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers.

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Master The Art of Closing Top Talent Within Your Pipeline

Social Talent

OK, so you’ve built a quality pipeline full of perfect-fit candidates, and your on-point employer branding content is keeping them aware of the amazing benefits of your company as an employer. Related: Download the Global Recruiting Survey to compare yourself to thousands of recruiters. But there’s still work to be done.

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3 Reasons Why CEOs Can’t Ignore Glassdoor

Glassdoor for Employers

Employers need engaged employees to boost productivity and promote an employer brand. Employers run the risk of missing out on excellent candidates if they ignore their company reviews on Glassdoor and don’t analyze the competition. The time is now to join the conversation and let your employer perspective be heard.

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Why Investing in Your Culture is Worth It

Glassdoor for Employers

Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employer brand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. By investing in its employer brand and company culture initiatives, Expedia, Inc.

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9 Things to do with a Glassdoor Free Employer Account

Glassdoor for Employers

If you’re just starting out with Glassdoor , you may be wondering if you’re taking advantage of all the tools you should be–in order to maximize this unique employment branding platform. The following nine steps are free and make a world of difference to your brand, specifically to top candidates.