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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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How a Healthy Company Culture Can Affect Your Employer Brand

Proactive Talent

In this post, I’ll unpack what company culture means today and how it can help build a strong employer brand. Millennials are especially motivated by a company’s purpose and mission, which makes them a flight risk if another employer more closely aligns to their values and passions. In 2014, the median job tenure was 4.2

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Glassdoor’s 2014 Recruiting Budget: Revealed

Glassdoor for Employers

A little context first on how we arrived at our 2014 recruiting budget. Challenge #2: 2014 was a building year for Glassdoor’s Recruiting team. But given the constant hiring volume expected for 2014, we concluded that the best thing to do was bring on full-time recruiters for key job categories like Engineering, Sales, and G&A.

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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

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The 100 Most In-Demand Employers Worldwide of 2014 (Infographic)

Social Talent

As the end of the year draws ever closer and we can start to see the first glimpses of 2015 on the horizon, I feel it’s time to reflect on the year that was 2014. Specifically, in this case, on the most in-demand employers of the year, where they come from and what industries the occupy according to LinkedIn.

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Recruitment Marketing was long overdue! .

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.