article thumbnail

5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

What Recruitment Marketing budget do practitioners need to do their best work and enable their companies to compete for top talent? What salary do recruitment marketers make and how is the effectiveness of their efforts measured? Advertising: Recruitment advertising, job boards and events.

article thumbnail

Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Takeaways from the Appcast 2021 Recruitment Marketing Benchmark Report

Rally Recruitment Marketing

In an uncertain labor market, it’s crucial to understand your recruitment advertising performance so that you can optimize your budget, improve return on investment (ROI) and attract qualified talent. 2021 Recruitment Marketing Benchmark Report Takeaways. in comparison to 2019, and by 12.9%

article thumbnail

3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

We sat down with Chris Forman, the CEO and Founder of Appcast, to understand the latest trends in recruitment advertising and what you can expect in 2021. When advertising in these places, higher competition doesn’t just mean paying more for your clicks, it also means paying more for your ad placements.

article thumbnail

Introducing Rally Inside: Measure Your Recruitment Marketing Impact

Rally Recruitment Marketing

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! It’s almost 4 years to the day when I launched the Rally Recruitment Marketing community in September 2017. 2019 answer: 5.9.

article thumbnail

Why Programmatic Advertising is the Next Frontier in Recruitment Marketing: RallyFwd Sneak Peek

Rally Recruitment Marketing

Programmatic advertising is an incredibly powerful tool for Recruitment Marketers to leverage to get in front of their candidates. While our peers in marketing have been using programmatic ads for years to reach their audiences, most of us in Talent Acquisition are not using this technology – yet!

article thumbnail

Take Our Survey: Paid Social Media Advertising in Recruitment

Rally Recruitment Marketing

Marketers spend hundreds of billions of dollars on digital advertising each year, with social media platforms taking a huge share of the revenue. The largest by far is Facebook, which generated $70 billion from ads in 2019. Would you please tell us Yes or No, do you use paid social media advertising in recruitment?