Rally Recruitment Marketing

JULY 17, 2023

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

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Social Media Media Linkedin Diversity 419

Rally Recruitment Marketing

FEBRUARY 4, 2024

Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Since we launched our Rally® Awards program in 2020, the competition in the social media categories has intensified each year, showing the growing investment and creativity in using social media for talent attraction.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Stories Incorporated

JANUARY 3, 2020

The best content opportunities for recruitment marketers exist when your company does something unique, that candidates really care about. Here are three key priorities for candidates in 2020 that are, in turn, thee top recruitment marketing content trends of 2020. Reading Time: 6 minutes.

Recruitment Marketing 52

Recruitment Marketing Trends Diversity Employer Branding 52

Stories Incorporated

DECEMBER 22, 2020

At the start of 2020, we focused on providing for you the best recruitment marketing blogs possible. We wrote about best practices for culture content, and how stories of inclusion and employee care were important perspectives to capture. Capturing employee stories in 2020. Inclusion, diversity and belonging.

Recruitment Marketing 98

Recruitment Marketing Video Talent Acquisition Diversity 98

Stories Incorporated

JANUARY 3, 2020

Some of the best recruitment marketing opportunities exist when your company does something different from the norm, that candidates also really care about. When your recruitment marketing content shows what your company does to give an employee experience that candidates want and need, you will rise above the noise.

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Recruitment Marketing Diversity Trends Culture 59

Rally Recruitment Marketing

NOVEMBER 8, 2020

2020 has completely disrupted the way we attract, retain and engage talent. This shift has major implications for our Recruitment Marketing strategies and how we capture content like employee stories. Joy Suttles Wolken, VP, People & Culture, Alation. Lori: Thanks everyone for joining me! Katy: Authentic content.

How To 419

How To Employer Branding Video Talent Acquisition 419

Rally Recruitment Marketing

NOVEMBER 1, 2020

This is our second time hosting this global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals, teams and employers. PwC, 2nd place in Best Content Marketing Program. Read on for how to enter! What does it take to win a Rally Award?

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

AUGUST 9, 2020

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. PetSmart celebrates employee diversity during Pride month through employee-generated content.

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Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

FEBRUARY 28, 2022

Whether the majority of your hiring is early careers talent, or you simply want to prepare for tomorrow’s talent, the report offers countless insights to help set up your Recruitment Marketing strategy for success, now and in the future. Takeaway #1: With regained optimism comes greater demands . What this means for your strategy.

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Study Social Media Strategy Exercises 419

Rally Recruitment Marketing

JULY 18, 2021

When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job. .

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Rally Recruitment Marketing

FEBRUARY 5, 2021

February is Black History Month — a time when we reflect on all of the contributions Black Americans have made throughout the country’s history, to celebrate Black American culture and achievements, and to acknowledge how much work we still must do to end systemic racism and inequality. Microsoft: Amplifying Black voices.

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Film Sports Diversity Banking 395

Rally Recruitment Marketing

OCTOBER 23, 2019

These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting. January 28th: National Fun at Work Day. National Mentoring Month. Black History Month.

Social Media 309

Social Media Media Diversity Employer Branding 309

Rally Recruitment Marketing

JANUARY 14, 2020

We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

AUGUST 9, 2020

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey. Core Recruitment Marketing Content. Let’s dive in.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Onboarding 419

Rally Recruitment Marketing

FEBRUARY 21, 2021

In our report, How 2020 Changed the Job Search Landscape , Fairygodboss surveyed 1,000 job seekers and found that flexible and remote work options were the second most important consideration for both women and men when considering a new employer — just behind financial benefits!

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Nonprofit Job Descriptions SAP Job Boards 547

Stories Incorporated

JUNE 17, 2020

In January this year, we wrote an article that was very thoughtful about the top recruitment marketing opportunities for 2020. For example, employee stories that show specifically how your company is creating and fostering inclusive cultures is very important to create this year (and forever). Reading Time: 5 minutes.

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Diversity Financial Examples Video 69

Rally Recruitment Marketing

MAY 13, 2023

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. Although some sectors are experiencing layoffs, it’s still a highly competitive talent market. We learned some very interesting trends about Recruitment Marketing in 2023!

Recruitment Marketing 418

Recruitment Marketing Trends Social Media Employer Branding 418

Rally Recruitment Marketing

JANUARY 14, 2020

We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Proactive Talent

DECEMBER 9, 2021

They are considered to be the most diverse generation ever, incredibly media savvy with an affinity to social activism. In 2020, they made up 20% of the workforce. Do you know what a Gen Zer is? Its anyone born after 1997. By 2025, Gen Z will make up 27% of the workforce.

How To 177

How To Diversity Media Employer Branding 177

Rally Recruitment Marketing

NOVEMBER 7, 2019

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . Before we get into our 2020 list, however, there’s one last (free!) Winter 2020 Conferences.

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Talent Acquisition Conference Recruitment Marketing Employer Branding 320

Rally Recruitment Marketing

AUGUST 7, 2023

While DEI workforce initiatives have made progress over the past few years, there is still work to be done in recruiting diverse employees and creating a more inclusive workplace. DEI expert Roselle Rogers shares her top strategies for engaging and retaining a more diverse workforce. But first, let’s meet Roselle!

Diversity 419

Diversity Strategy ATS Job Descriptions 419

Hiretual

NOVEMBER 5, 2020

For enterprise recruitment teams to stay ahead of the competition when hiring surges occur, it’s essential to start sourcing for the long-term. Recruiters will need to prepare for both immediate and future roles by leveraging recruitment technology and a data-driven recruitment culture.

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Enterprise Sourcing Social Media System 116

Rally Recruitment Marketing

OCTOBER 16, 2020

And in my view, data and technology are playing a bigger and bigger role in shaping the candidate experience and how employers recruit effectively, especially when it comes to increasing diversity. Our recruitment process also includes pre-employment assessments. That’s why chatbots are a great way to engage prospective talent!

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Diversity Talent Acquisition Candidate Experience Assessment 450

Jobvite

APRIL 22, 2021

For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Enhanced diversity and inclusion efforts. This is no surprise as these initiatives have been on a meteoric rise even before the events of 2020. Increased employee referrals.

Financial 59

Financial Benefits Employer Branding JobVite 59

Rally Recruitment Marketing

JUNE 3, 2020

While the pandemic’s impact on the labor market is disheartening (to say the least), we can try to make the best of a bad situation by tackling some high-value Recruitment Marketing projects this summer that we otherwise we may not have the capacity for. Audit your careers site and apply process.

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Jobvite

FEBRUARY 8, 2021

By any measure, 2020 was a year that retail and hospitality brands would rather forget. That means it’s time for recruiters in retail and hospitality to get ready to start rehiring! Embrace text recruiting. Build out a strategic recruitment marketing program to continually engage candidates.

Retail 98

Retail Job Descriptions Hiring Applicant Tracking Systems 98

Stories Incorporated

AUGUST 13, 2020

Ultimately, a careers blog is a great channel to give culture clarity through employee stories. Blog posts can be about values, employee spotlights, positions, benefits, diversity and inclusion … any topic that gives insight into life at your company. In 2020, the blog has added employee experiences in the covid-19 pandemic.

SEO 105

SEO Diversity Culture Facebook 105

Stories Incorporated

MARCH 30, 2022

The key to engaging more female talent is sharing proof of cultures that working women are looking for now. You can watch the full LinkedIn Live, Creating Compelling Recruitment Marketing for Women Now, here: And, here are the key takeaways from the discussion, as well as the content examples from leading companies shared during the Live.

Strategy 52

Strategy Video Linkedin Culture 52

Stories Incorporated

NOVEMBER 17, 2020

They need hard evidence of your employee experience and culture. This has always been the case, but in 2020? They’re interested in how your culture has held up or changed. Your team members are the people who experience and form the culture that results from organizational actions, attitudes, and values.

Employer Branding 52

Employer Branding Diversity Culture Video 52

Hiretual

NOVEMBER 20, 2023

Conversations around Diversity, Equity, and Inclusion exploded in 2020. Structural challenges that prevent women from growing into leadership and cultural issues that leave women feeling unsupported in the workplace are the primary reasons for women leaving companies. What Role Can Recruiters Play? 0.75x 1x 1.25x 1.5x

eBook 62

eBook Policies Healthcare Diversity 62

Rally Recruitment Marketing

DECEMBER 20, 2021

The past couple of years have thrown more challenges at recruitment marketers than any other time in recent history. 2020 presented the challenge of adjusting to the new way of work, 2021 getting people back to work and now, entering 2022, understanding and tending to the new priorities of candidates. . Date: March 9-10, 2022.

Conference 419

Conference Recruitment Marketing Talent Acquisition Employer Branding 419

Jobvite

NOVEMBER 10, 2021

While the hiring landscape in 2020 was difficult, talent teams are facing even more complex challenges in 2021. Amid these extraordinary conditions, talent acquisition pros are being asked to hire quickly, for a wide variety of positions – often with a short-handed recruiting team. Emphasize your company culture.

JobVite 75

JobVite Candidate Experience Recruitment Marketing Report 75

Rally Recruitment Marketing

JUNE 14, 2021

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. With all that in mind, it’s clear that video has to be a major part of your Recruitment Marketing strategy. The strategy.

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Recruitment Marketing Video Examples Strategy 251

Rally Recruitment Marketing

MAY 31, 2021

The study was packed to the brim with helpful insights for recruiters, however, to help you zero in on some of the most important insights, we gathered 3 key takeaways from the study that you can use to optimize your Recruitment Marketing, employer branding and talent acquisition strategy. Let’s jump in!

Study 439

Study Social Media Employer Branding Social Recruiting 439

Rally Recruitment Marketing

JUNE 3, 2020

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. Even if candidates are learning about your company culture and career opportunities on job boards and other sites (like The Muse , LinkedIn , Glassdoor , etc.),

Recruitment Marketing 221

Recruitment Marketing Social Media Employer Branding Talent Acquisition 221

Rally Recruitment Marketing

JULY 10, 2020

Pride Month may have wrapped up, but employers committed to diversity & inclusion showcase Pride all year long. So, to provide you with some inspiration, we went in search of exemplary approaches to Pride content that can be leveraged in your recruiting strategy on an ongoing basis. . View this post on Instagram. Hey everyone!

Social Media 275

Social Media Diversity Media Education 275

Jobvite

OCTOBER 21, 2020

Yet, if you look at the trend data over 2020, much of what is happening is actually an accelerant of existing industry shifts. Jobvite’s Vice President of Marketing Kerry Gilliam partnered with Leah Daniels, SVP of Strategy at Appcast to deliver an eye-opening webinar. 9 Recruiting Shifts That Are Here to Stay in 2021.

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Mobile Talent Acquisition Diversity Employer Branding 111