article thumbnail

Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. The definition of Recruitment Marketing analytics tracking.

article thumbnail

3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Not only that, but with the uncertainty of the global pandemic, your recruitment budget is going to be under more scrutiny than before. So, when it comes to digital job advertising, your strategy needs to be on point so that your recruiting budget can stretch further. 3 Steps to Create a Digital Job Advertising Strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

article thumbnail

5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. While this empowerment was refreshing, my time and resources were limited. What skills do they emphasize?

article thumbnail

Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. Yet it’s been practically impossible to connect your talent attraction efforts at the top of the recruiting funnel to talent acquisition results at the bottom of the funnel.

article thumbnail

Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

article thumbnail

4 Ways You Can Use Facebook for Recruitment Marketing

Recruitics

While Facebook might not seem like an obvious choice for recruitment marketing, when you look at the numbers, it’s obviously a site that no talent acquisition team should ignore.

Facebook 246