Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. You can’t take on everything at once, so how do you prioritize? What skills do they emphasize?

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Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

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Rally Recruitment Marketing

FEBRUARY 5, 2020

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! You may have heard about programmatic before in relation to programmatic job advertising, which is a great start.

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Recruitics

MAY 4, 2020

Before the COVID-19 crisis, employers occasionally asked us the best way to advertise their job if it was remote. Recruitics spoke recently with several job boards to understand their recommendations on how to advertise a 'work-from-home' job.

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Rally Recruitment Marketing

OCTOBER 28, 2020

Many employers have had to pivot their recruitment strategies this year to accommodate the new world of remote work. But if you didn’t shift your job advertising strategy as well, you might be experiencing too many of the wrong applications and rising recruiting costs. What is programmatic job advertising?

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Advertising Job Boards Strategy Social Media 271

SmartRecruiters

NOVEMBER 7, 2022

Today, less than 10% of job advertising is managed programmatically, while well over 80% of brand advertising is managed through programmatic means. Brands’ shift to programmatic advertising over the last decade has been for one simple reason: it saves money. The Barriers to Efficient Job Advertising Spending.

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Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

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Social Media Media How To Employer Branding 251

PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates.

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Hiretual

APRIL 25, 2023

Here are some key metrics to measure the success of recruitment marketing: Cost per hire This metric measures the total cost of your recruitment marketing efforts, including advertising costs, job board fees, recruitment agency fees, and salaries of recruitment staff, divided by the number of hires made.

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Rally Recruitment Marketing

JANUARY 10, 2019

This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing?

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Recruitment Marketing Employer Branding Job Descriptions Social Media 300

JazzHR

FEBRUARY 16, 2017

Thanks to advances in technology and the rise of social media, it’s no longer enough to post an opening on a job board and wait for the applications to roll in. So what are the elements of recruitment marketing and how do they work? Job candidates behave very much like consumers these days.

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Jobvite

DECEMBER 3, 2021

The rise of programmatic advertising has been at the center of revolutionizing the online advertising space. Now programmatic technology is doing the same in the recruitment industry. Finding the best candidates takes research, time, and effort – often making the management of multiple job advertising campaigns difficult.

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Advertising JobVite Job Boards Data 98

Proactive Talent

SEPTEMBER 5, 2018

Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. Budgeting season is upon us, and with it, we always receive an influx of questions on how to build an employer branding budget. If you do a lot of niche job board advertising (i.e.

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Employer Branding How To Social Media Job Boards 215

Rally Recruitment Marketing

SEPTEMBER 4, 2023

And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing! We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

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Recruitics

APRIL 19, 2017

As college seniors across the country look forward to commencement ceremonies in May, companies are trying to figure out how they can optimize their recruitment marketing strategies to hire new graduates. 5 Recruitment Marketing Optimizations To Consider When Hiring New Graduates. The Sources.

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ApplicantStack

MARCH 26, 2024

According to a survey done by The Cambridge Jobs Board , 85 percent of job seekers reject the popular recruiting websites that bombard with relentless messages and impersonal communication. Those disenchanted job seekers may be uniquely prepared to be reached by thoughtful and powerful recruitment marketing.

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Rally Recruitment Marketing

JULY 16, 2020

But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitment advertising provider, Appcast. Change the day you post your jobs.

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Talent Acquisition Advertising Recruitment Marketing Data 417

Hireserve

DECEMBER 7, 2020

Looking to improve and better understand your recruitment marketing metrics? For the purposes of this blog, the assumption is that you’re using a standard method of advertising across job boards – for example Monster, Indeed or LinkedIn. Widely used in general marketing practice is the marketing funnel.

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Recruitics

DECEMBER 20, 2016

Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team. Download the infographic as a PDF.

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SmartRecruiters

JUNE 18, 2018

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Recruitment Marketing? Know the Difference and How to Use Both When Recruiting.

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Employer Branding Recruitment Marketing Social Media How To 93

Crelate

APRIL 5, 2021

And t o win that war, ever greater numbers of recruiters and staffing professionals are turning to the power of programmatic recruitment advertising. . And then imagine how many advertisements and “click here” or “read more” buttons exist on each of those sites. . And those numbers continue to grow. .

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4 Corner Resources Staffing Blog

APRIL 20, 2022

Recruitment marketing is the process of using marketing techniques to promote the benefits of working for your company. It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . Recruitment Marketing Background. What is Recruitment Marketing?

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Recruitment Marketing Employer Branding Real Estate Social Media 82

Hireology

MAY 28, 2019

If you’re already struggling to staff with quality employees given the tight labor market, now is the time to focus on your recruitment marketing strategy – so you can have the right team in place now and prepare your business for any economic shifts. Here are some tips to future-proof your recruitment marketing strategy.

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Recruitics

APRIL 28, 2016

Why have job boards been able to survive the dramatic evolution of online recruitment and job searches? Therefore, any job board serious about continuing to compete in today’s online employment market needs to keep client retention top of mind.

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Jobsoid

JUNE 23, 2021

Recruitment is no longer about publishing your job advertisements on various online job boards and waiting for candidate applications to flood it. It is slowly deviating towards the branding and marketing aspect of any organization. The post How to enhance Social Media Recruiting with Video Interviews?

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4 Corner Resources Staffing Blog

SEPTEMBER 20, 2023

Most will agree that more data is good; knowing what to do with recruiting metrics and then putting it into practice becomes the challenge. How to Collect Recruiting Metrics Efficiently Now that we’ve nailed down the benefits of recruitment data, our next challenge is collecting it. get ebook 3.

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Hiring How To Job Boards eBook 88

JazzHR

JANUARY 24, 2019

In other words, you need to start thinking like a marketer. Here are few tips on how to do that: 1. What goals do you want to achieve with this job opening? How much time and money can you invest in advertising the position? Without proper promotion, are we even talking about marketing? Make a Plan.

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How To JazzHR Social Media Advertising 166

Social Talent

JANUARY 16, 2019

A lot of company’s today see a job ad and do a simple ‘copy & paste’ job. Not only is this lazy, but it could also deter talent from applying for your advertised role. By doing this, you are doing everything for a candidate NOT to apply for your open job role. Focus on Recruitment Marketing.

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How To SEO Recruitment Marketing Job Boards 135

Indeed

FEBRUARY 5, 2019

Suddenly, there were job boards and search engines, social media and career sites, ratings sites, not to mention online ads. It’s been determined that we’re most successful when we partner with industry partners and organizations who facilitate job boards and career opportunity posting platforms. Conclusion.

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Rally Recruitment Marketing

AUGUST 22, 2021

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! It’s almost 4 years to the day when I launched the Rally Recruitment Marketing community in September 2017. Analytics are personal.

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Recruitment Marketing Employer Branding Social Media Survey 419

Rally Recruitment Marketing

AUGUST 9, 2018

This will also give you some inspiration on how to communicate your “why” to candidates! #2: 2: Your Employer Profile on Job Boards & Talent Communities. Candidates naturally will check out your profile on job boards and talent communities, especially after seeing one of your jobs advertised there.

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Employer Branding Social Media Job Descriptions Media 238

Beamery

FEBRUARY 24, 2016

Luckily there’s an alternative: Traditional marketing campaigns can provide an effective framework for attracting top talent. When you go about setting up your first recruitment marketing campaign, there are a 3 main things you need to consider. Are you recruiting for a specific skill? Who You Are Targeting?

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Recruitment Marketing How To Hotels Comparison 61

ApplicantStack

OCTOBER 10, 2023

Find out more about the role of recruitment marketing in building a strong and happy workforce. What is Recruitment Marketing? Recruitment marketing refers to the efforts made to promote a brand as an appealing place to work. Improve candidate quality Candidate quality is a key factor in hiring top talent.

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Employer Branding Recruitment Marketing ApplicantStack Social Media 73

CareerArc

JANUARY 26, 2022

Recruit through video campaigns. Market career positions like you’d market products. Promote job-related blog posts on Pinterest. Invest in paid social media advertising. For more on how to encourage employee advocacy on social media, see here. Recruit through video campaigns. Ewelina Melon, Tidio.

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Linkedin Talent Blog

JULY 12, 2018

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to free) traffic (meaning they searched for your company or job online). Use programmatic job ads with your pay-per-click campaigns to save money.

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Recruitment Marketing Tools How To Social Media 55

Beamery

APRIL 9, 2015

Luckily there’s an alternative: Traditional marketing campaigns can provide an effective framework for attracting top talent. When you go about setting up your first recruitment marketing campaign, there are a few things you need to consider… Who are you targeting? Are you recruiting for a specific skill?

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Recruitment Marketing How To Hotels Comparison 48

Rally Recruitment Marketing

MARCH 14, 2022

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 Recruitment Marketing Planning Guide and Template.

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