5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action .

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Employer Brand 101: What is employer branding and how to get started

Proactive Talent

If you’re a large corporation or a startup, have a weak employer brand, or don’t even know what an employer brand is, have no fear! Your EVP is a fancy term to describe your unique ‘brand promise’ to your employees and prospective employees--it’s the comprehensive experience you will offer your employees ( benefits, culture, perks, work environment, etc.). And it’s a crucial part of your Employer Brand.

7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. And the benefits aren’t limited to your recruiting efforts. What are brand advocacy tools?

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Create a culture of inclusivity. Also consider the type of benefits you highlight in job listings.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. 61% of RallyFwd attendees said their CEOs know what an employer brand is but 28% were unsure.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

3 Easy Employer Brand Ideas

Valuehire

According to studies, about three quarters of job seekers research potential employers before applying for jobs. The answer depends on the strength of your employer brand. What is your company culture like? So how can you improve your employer brand?

Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline. Your employer value proposition should form the basis of all employer branding efforts. The description of benefits is often lackluster. Hire for culture.

9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 91% of hiring managers promote benefits to attract job candidates.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Read more: 10 Ways to Get Started with Employer Branding ]. Eight Ways to Bring Your Employer Brand to Life.

4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Proactive Talent

Building a strong Employer Brand is vital to the long-term success of any business. If you haven’t started proactively constructing your Employer Brand strategy, now is the time. Here are the four key reasons to stop procrastinating and start building a robust Employer Branding program. The Economy The strong US economy is great for the job seeker, but not so great for the employer. Employer Branding Culture

Are You Delivering on Your Employment Brand?

ExactHire Recruiting

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that? The ultimate position for a company to be in is to be perceived by both current and potential employees in a desired manner–your employment brand. It’s easy to dream of yourself as an employer of choice.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

How to win the war for tech talent with your employer branding

Devskiller

If you think job seekers aren’t doing their homework on your company’s employer branding. The way in which your company brands itself is directly linked with your company’s recruitment process. With your employer branding.

7 careers page best practices to boost your employer brand

Workable

Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. Plus, the vast majority of jobseekers take mission and culture into account when applying for a job.

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. Therefore, it is just as critical to brand internally as externally.

The truth about great employer brands (that everyone seems to miss)

Social Talent

Employer brands. Cash, conmen and coffee: the changing face of employer brands. The way I see it, employer brands have been on a bit of a journey. Health benefits. The lesson for brands wanting to attract great talent is simple.

BRINGING THE SONY PICTURES EMPLOYER BRAND TO SCREENS EVERYWHERE

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? Establishing your business as a well-respected entity within its industry has many benefits. To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. What can you do to take command and improve your employer brand? Be sure to utilize yours to feature your company culture.

Ways your employer brand can celebrate Pride

Stories Incorporated

Innovative ways your employer brand can celebrate Pride and help LGBTQIA+ team members feel seen, heard, safe, and included. Truly progressive companies are primarily concerned with creating a culture of belonging for their LGBTQIA+ employees. Reading Time: 7 minutes.

Employer branding competitive advantage: employee stories

Stories Incorporated

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Reading Time: 4 minutes.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Employer Branding Tips (From A Marketing Department)

Social Talent

For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employer branding has expanded it’s role to the entire business. There is so much that the SocialTalent marketing team has learned from recruiters when it comes to branding, so read on to benefit from our experience (and learn from our mistakes!).

How creating an Employee Value Proposition builds employer branding

Stories Incorporated

The Employee Value Proposition is the equivalent of the mission statement, only it relates to the culture in the company that employees can expect. It is not as simple as writing out the salary, vacation days, or health insurance benefits. Now, the employer brand showcases it.

4 Musts When Creating Your Employer Branding Video

Proactive Talent

With 75% of job seekers considering an employer’s brand before even applying for a job the ability to tell your story has never been more important. With that being said, telling employee stories through video will not only help you build a stellar employer brand , but it’ll help you tell your story while making a lasting impression on candidates, both active and passive. In the last few years we have seen companies fighting over the coveted purple squirrel candidate.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Rethink and re-imagine your hiring process to better reflect your employer brand.

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Using images in your employer brand, allows you to tell an in-depth story of your business’s most important elements: people, mission, culture, values, environment, etc. Companies are beginning to notice the benefits of posting on Instagram.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

What Is Employer Branding ?

Rezoomo

Simply put your employer brand is your companies reputation as a great place to work. It can include elements such as your companies culture, values, testimonials from current employees ,benefits and more. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there and allowing them to see themselves as a fit. Company Brand vs. Employer Brand.

The ROI of Employer Branding

Glassdoor for Employers

So you’ve implemented an employment branding program. There are a number of ways to measure employment branding efforts, and as the field evolves, more metrics are bound to develop. A traditional method of determining return on any investment is to divide the benefits by the costs. Using those values, they can determine their returns on employer branding efforts. Some of the benefits to which a value could be associated include: Cost per hire.

Top Books for Building a Strong Employer Brand

JWT Inside

It all comes down to your employer brand and the perception of your company’s culture, employee benefits and work environment. To help you build a strong and strategic employer brand and increase brand visibility in the market, we put together a list of our favorite “self-help” resources. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content. Employee benefits. “A