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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. automated survey at the end of an interview).

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Webinar Recap: Employee Value Proposition 101

Acara Solutions

Acara’s VP of Business Development and Delivery, Ryan Stenvick , recently conducted a webinar with Lattice’s recruitment program manager, Shayna Bulluck. Together, Ryan and Shayna discuss the importance of a strong employee value proposition (EVP), the benefits of a strong EVP, and how to develop the correct EVP statement for your company.

Survey 83
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3 Proven Strategies to Localize Your Global EVP

Rally Recruitment Marketing

While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Develop your localized content. Looking to learn more?

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If You Want to Attract Remote Candidates, You’ve Got to Speak the Language

Rally Recruitment Marketing

Our recent webinar with The Muse , 3 Strategies to Attract Remote & Virtual Talent: Is Your Employer Brand Ready? They shared how their employer brand content includes remote work messaging to attract right-fit talent to their flexible roles. Make remote content readily available.

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Expert Q&A: How to Capture Remote Employee Stories

Rally Recruitment Marketing

Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. Edward and his team also manage all employer brand initiatives, and drives diversity, equity and inclusion (DEI) efforts for the company.

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9 Fixable Mistakes When Creating an Employee Value Proposition

Rally Recruitment Marketing

If you don’t have an EVP in place before tackling other employer brand projects, your company is essentially driving in the dark in terms of your content strategy. Perks and benefits can certainly be a part of your EVP, but it should be more focused on the bigger value that employees get from their experience working at your company.

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Boomerang Hiring? Be Careful – It’s a Risky 2024 Recruitment Strategy

HIRED

In late 2023, Hired surveyed 1000+ tech workers and 250+ tech employers. While 68% of tech employers say they’d feel confident re-hiring employees laid off from their companies, only 15% of currently unemployed tech workers say they “would definitely accept” a job offer from an employer who’d laid them off.