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B2B Intent Data: What it Is, and How to Best Use It

Lusha

What Is Intent Data in B2B? But B2B intent data is different. For instance, if you are a B2B company using a SaaS go-to-market strategy , odds are that you will be using account-based marketing (ABM). That’s why we have brilliant SEO people to adjust tags and content according to all kinds of mysterious rules. Engagement.

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Sales Efficiency: How to Increase Sales Productivity and Spend More Time Selling

Lusha

B2B buyers are up to 70% of the way through their buyer’s journey before they even reach out. Your browser does not support the video tag. One big drain on productivity: sales is more complex and chaotic than ever. This leads to a lack of context that complicates the sales conversation.

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Win the Sale in a Saturated Market

Lusha

But this blog post is about what you as a seller can do now to get those new leads and sell better against your competitors. Your browser does not support the video tag. A B2B buyer spends a lot of time poking around online before they even think about reaching out to any particular vendor. Feel like prospects are chasing you.

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How to Use AI to Craft Effective Cold Emails

Lusha

But don’t forget one key component: successful B2B sales still depend on solid elements like research and personalization. The challenges of writing cold emails in sales We’ve all been there – seeing an email from somebody we don’t know and simply deleting it. Spam avoidance There are many reasons why B2B emails end up in spam folders.

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Welcome to the Era of Intent-Based Marketing

Lusha

Your browser does not support the video tag. This is particularly true for B2B customers , who don’t give you the kinds of opportunities that you might get with impulse buyers. There are 600 million blogs in the world, and only the best (like this one, of course) get noticed, while others see diminishing returns.

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5 Easy Ways to Create Content to Build Your Recruitment Brand

The Staffing Stream

Recruitment agencies generate more content than virtually any other B2B business. If they can’t find the time to write blogs of their own (it’s a rare breed who will), set up a monthly quick-fire call to quiz them about what’s happening in the market. Consider how can this be repackaged into blog posts, web copy or social posts.

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How to Personalize Email Cadences

Lusha

How not to personalize emails Every sales blog says that personalization is extremely important, but it can be a tricky balance. Your browser does not support the video tag. You can still scale up operations without having to choose between automation and personalization. Let’s start with what effective personalization isn’t.

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