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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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8 Recruitment Marketing Tools You Need Right Now

Rally Recruitment Marketing

As a recruitment marketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right Recruitment Marketing tools to support your efforts is essential. . Personalized Candidate Experience.

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3 Proven Tactics to Create a Digital Candidate Experience

Rally Recruitment Marketing

As a leading RPO and staffing agency, we rely on having a comprehensive recruitment technology stack to provide the best service to our clients and the candidates we’re recruiting. But when the pandemic hit, we had to completely rethink our recruiting process and create a digital candidate experience seemingly overnight.

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How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. After all, who else besides the talent acquisition team is going to track the changes happening in recruiting, report them to leadership and come up with strategies to solve our hiring needs?

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Is Your Talent Welcome Experience a Candidate Experience Blind Spot?

Rally Recruitment Marketing

Blind spots are in your candidate experience right now. Even though you try to design an ideal candidate experience for your company, the integration of people and technology isn’t always perfect, and you can be sure there are problems that are out of view. this is a super important time in a candidate’s journey.

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A Beginner’s Guide to Organizing Your Recruitment Marketing Data

Rally Recruitment Marketing

We’re firm believers that utilizing data is the fastest way to honing a successful Recruitment Marketing strategy. Fortunately, here to help you organize your Recruitment Marketing data is Rally’s very own Keriann Mason. This is relatively easy for one aspect of Recruitment Marketing work: attracting people to jobs.

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3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process

Rally Recruitment Marketing

You might consider creating a “fast apply” stream where candidates only need to enter their names, contact info and resumes — then a member of your team can follow up later for additional details as required or you can automate a message that encourages candidates to send over any final qualifying details required. Good luck!