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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

You won’t be successful in recruiting talent today unless you can reach your talent audience on social media, and you have every right for your employer brand to be present on those channels too, so stand your ground 3) Are your talent competitors there? When you visit their page, do you see employer brand or jobs-related content?

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on job boards. Leveraging programmatic job ads. Something our team knew we needed to do from a strategic perspective was weave more Employer Brand content into our job descriptions.

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Awesome Interview with “Employment Brand Boundary Breaker”

Ongig

Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). So it kind of becomes a mini career site, each of your job descriptions, I think that’s ideal.

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How social recruiting fits into your existing talent acquisition funnel

CareerArc

If you’re looking to fill open roles, build a more robust employer brand, or automate more of your talent acquisition strategy, it’s hard to overstate the power of social media. As more of the workforce is made up of digital natives, it makes sense for employers to lean into digital networks to meet their recruiting goals.

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11 Recruitment Strategies to Attract Top Talent in 2023

Hundred5

#1 – Work on Your Employer Brand. Employer branding is perhaps the most important element in attracting, hiring, and retaining great talent. Put simply, your employer brand is what makes people want to work with you and for you. Learn more about the difference between employer branding and EVP.