21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. We all know that our employer brands are being defined (or redefined) by the way our companies and leaders are responding to this pandemic, and we’re looking for strategies to navigate through this. Leading with your employer brand and redefining your role takes courage.

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. Together, we learned from industry thought leaders and employer brand mentors on how to navigate uncertainty during the COVID-19 crisis and still thrive. The majority of attendees said their CEO knows what an Employer Brand is, but 28% said that they weren’t sure.

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The Wolf Pack Effect: How Great Wolf Lodge Regionalizes Their Employer Brand Messaging

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded and customized experience to meet Great Wolf Lodge’s needs.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

5 Engaging “Overlays” For iCims ATS Job Pages

Ongig

If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this: Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement. Hero Image — Another element that is not included on an out-of-the-box, default iCims ATS job page. Options for Overlays to your iCIMS Job Pages.

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Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

How Recruiting and Employer Branding Will Change During and After a Pandemic

Visier - Talent Acquisition

As we go through our new normal and watch how companies react to the changing economy, we find ourselves in a situation where people analytics is vital to how companies recruit and treat their employees because their actions will redefine their employer branding after this pandemic. Steve Lucas , CEO at iCIMS , is a big believer in transparency and how employees are treated. Need resources to guide you through crisis management?

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5 Biggest Challenges Modern Recruiters Face

Social Talent

What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent. Recommended Reading: 5 Ways Content Marketing Can Dramatically Boost Your Employer Brand ).

Consumer Marketing for Recruiting: How To Win Applicants and Influence Candidates.

Recruiting Daily

Employers need real-time metrics on who’s applying, how far along they are in the process, and how the company brand is performing at attracting candidates who end up applying for open positions. In addition to developing talent pools, brand management is also one of the most crucial elements of any growing business — and it’s often the core of job seeker interest. Unless otherwise stated, all data is sourced from iCIMS Hire Expectations Institute™.

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Mobile Friendly vs. Mobile Optimized: What’s the Difference and How Does it Impact Employee & Candidate Experience?

InFlight

Employees are now starting to expect the same seamless, digital experience they get at home – while watching Netflix, online shopping, or ordering an Uber – from their employer. employer brand. By: Karl Wierzbicki, Director of Marketing, InFlight.

Mobile Recruiting: Why Recruiters Should Care About The Google Algorithm Change

Recruiting Daily

Beyond basic web pages, employers may find that their entire online hiring process is derailed from the start due to lack of searchability. We know from iCIMS’ in-platform data consisting of more than 2,700 employers in varying industries and ranging from very small to large enterprise company size that mobile usage among job seekers has increased by 60% in the past year alone. When was the last time you used your phone to search the web?

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding. Employer Brand. Employer Content. Employer Branding. The Top 5 Sites for Employer Reviews & Ratings. What is a Pre-Employment Assessment? Use iCIMS?

Your Brand is a Bridge

iCIMS

How well does your employment brand match up with reality? Current iCIMS client, Southwest, offers an insightful case study

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Your Brand is a Bridge

iCIMS

How well does your employment brand match up with reality? Current iCIMS client, Southwest, offers an insightful case study

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Recruiting Startup Of The Year Nominee: Ratedly

SmartRecruiters

One of these six will be selected by a group of C-Suite experts and industry analysts for the ultimate prize of a Gold Sponsorship to Hiring Success 19, worth $10,000, which includes a branded booth and dedicated demo-room for potential customers to interact with their product. With over 20 years of experience in the online recruitment space, Joel Cheesman is a man who knows employer brand is critical – especially in today’s information world.

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Engage with Glassdoor: Upcoming Events to Attend

Glassdoor for Employers

Learn about upcoming trends in recruiting and how to build a stronger employment brand using emerging technologies. iCIMS Roadshow in Boston, April 21. iCIMS is bringing together HR professionals and the industry’s most forward-thinking technology vendors and thought leaders. iCIMS Roadshow in Chicago, May 19. The post Engage with Glassdoor: Upcoming Events to Attend appeared first on Glassdoor for Employers.

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Recruitment Marketing: Today and Tomorrow

Recruiting Daily

While there’s a ton of great HR technology out there, but there’s also a myriad of products and services that I have never quite understood where – or even how – it fits the needs of actual employers and practitioners. A large percentage of employers, from SMBs to multinationals, have invested in tools explicitly designed for building these Talent Communities and/or Talent Networks.

6 Resourceful Ways to Use Text Recruiting Now

Rally Recruitment Marketing

To rise to the challenge, many employers have started using some of the tools in their TA tech stack in resourceful ways. To uncover some of the ways that employers have been using text recruiting differently over the past few months, we interviewed several vendors in the space and found 6 smart examples. Watch Rally’s Webinar on Demand: Engaging Your Company to Coauthor Your Talent Brand).

15 Examples of Recruitment Marketing Platforms [Used by 500 Top Employers]

Ongig

based employers that Ongig tracks. We chose 500 companies because that’s the extent of the employers we currently track. iCIMS Talent Cloud (formerly Jibe). iCIMS Talent Cloud helps you attract job seekers with compelling career sites and recruitment marketing solutions.

The Top 12 Career Site Self-Service Tools

Ongig

Image, brand-enhanced, and video job descriptions (with media library!). Self-service design with branded templates. Employer branding. iCIMS Attract . Headline: Create World-Class Career Sites that Reinforce your Brand. Career site branding.

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Q&A with 2020 Recruitment Marketer of the Year Chloé Rada

Rally Recruitment Marketing

Today, Chloé is the Director of Talent Administration, Technology and Branding, at Sodexo , where she and her team are constantly executing on innovative and data-led Recruitment Marketing strategies. Enhancing their branding dashboard with improved talent marketing and acquisition metrics to better quantify ROI. Chloé made informed improvements to the Sodexo talent acquisition branding ecosystem.

6 Resourceful Ways to Use Text Recruiting in a Crisis

Rally Recruitment Marketing

To rise to the challenge, many employers have started using some of the tools in their TA tech stack in resourceful ways. To uncover some of the ways that employers have been using text recruiting differently over the past few months, we interviewed several vendors in the space and found 6 smart examples. Watch Rally’s Webinar on Demand: Engaging Your Company to Coauthor Your Talent Brand).

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

While I’m proud of how the recruiting community jumped in to help employers hire healthcare and essential workers, it became apparent pretty quickly that recruiters couldn’t do this alone: we needed HR technology more than ever, and fast. Hi Rally community!

Why Accountability is Key to Effective Recruiting

Entelo

Many modern ATS’ like Greenhouse, Lever, iCims and Smartrecruiters offer the functionality to track candidates through each stage of the funnel and even give you the ability to create reports. A clear statement of values also shows what matters to your organization beyond just profits or growth, which is a huge part of your employer value proposition. Recruiting Company Culture employer brand

HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

Rally: What is Appcast doing to support employers and practitioners during this time? Rally: What are you doing to support employers and practitioners during this time? Other features include the ability to create a branded landing page for each event and pre-screening capabilities so attendees can move through pipelines faster. Rally: What are you doing to support employers and practitioners during this time?

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. In February 2020, 1,500 employed adults and job seekers in the U.S. However, because the job hunting and employment landscape has changed so much as a result of COVID-19, Jobvite sent out a second round of surveys to another 1,500 job seekers in early April 2020. This year’s report reaffirmed that candidates find out about employment opportunities through a range of channels.

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7 Tactics to Include in Your 2020 Recruitment Marketing Budget 

Rally Recruitment Marketing

Similarly, developing a comprehensive Recruitment Marketing strategy, designing content and managing digital marketing campaigns are all services you may want to trust to the professionals at a full-service Recruitment Marketing agency like Bayard or an Employer Brand consulting firm like Exaqueo. . For in-person recruiting events and career fairs, be sure to budget for registration fees, travel, displays for your booth and branded swag to hand out. Employer Review Sites.

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

Practitioners add a Recruitment Marketing Platform to their TA tech stack because it’s an all-in-one solution that centrally manages the front-end of the recruiting process, enabling you to market jobs and your employer branding content to attract, engage and recruit talent and turn them into applicants and ultimately employees. iCIMS Attract. The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates.

Top hiring & HR statistics in tech for 2021

Devskiller

The numbers have been crunched by the likes of, iCIMS, LinkedIn, Glassdoor, Jobvite, Stack Overflow, Robert Half, Manpower Group, Monster, and the The Bureau of Labor Statistics. iCIMS ) Research from the Federal Reserve Bank of Boston has found that after U.S.

Hiring On All Cylinders is the Official Podcast of HR Tech

Entelo

Christy Childers , Global Employer Brand Manager, Dropbox. Christy manages Dropbox’s talent brand, employer marketing, recruitment marketing, and employer brand at Dropbox. Craig Fisher , Head of Employer Branding, CA Technologies. Craig leads employer branding at CA Technologies, helping global marketing and recruiting rpos showcase the org’s innovation and magnetic culture. Brands, Hootsuite, and many more.

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100 powerful hiring & job statistics for 2020

Devskiller

The numbers have been crunched by the likes of The Bureau of Labor Statistics, iCIMS, LinkedIn, Glassdoor, Deloitte, Jobvite, CareerBuilder, SilkRoad, Pew Research Center, Forbes, CNBC, PayScale, and the Society for Human Resources Management. There are many questions for candidates and their employers alike to consider when formulating their strategy for the new year. Especially since the year 2020 is seen by many as the culture-first decade for employers. . iCIMS ).

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Tools for Recruiters: The Complete List

Talent Hero Media

A low-cost alternative ATS, HireHive excels at automatic job board posting, managing employee referrals and branded career sites. iCims ATS. Founded in 1999, iCIMS is a tool that is widely used by both recruiting firms and internal recruiters. In addition, Recruitee provides beautiful careers sites for your employer brand as well as candidate-friendly application forms that you can fully tweak.

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What Are Candidates Asking Recruiting Chatbots During Coronavirus?

Rally Recruitment Marketing

Many employers now have recruiting chatbots on their careers site that are available to answer candidate and employee questions 24/7. These recruiting chatbots provide valuable insights into the candidate experience and employee mindset: what people want to know about an employer, what their pain points are when searching for a job or accessing company resources and what they value in an employment opportunity. Q&A with Joe Essenfeld, Vice President Strategy at iCIMS.

What 2017 Recruiting Trade Shows to Attend and Why

Leoforce

Shaunda Zilich, Global Employment Brand Leader, GE. Colin Day, President & CEO, iCIMS. Ladies and gents, trade show season is upon us. It seems like only yesterday we were packing up our booths and heading back to our stomping grounds, doesn’t it? It’s now 2017 and a year of excitement in recruiting lies ahead.

Everything you need to know from HR Tech 2018

Bayard

It means we know what we are good at, which is media (advertising) and creative (employer branding). Employer Brand: Perceptions of your company are not created with just pretty images and motivational taglines. The candidate user experience (UX) can significantly impact your brand, which comes down to the technology stack that guides a candidate from a job ad to the application to an interview and finally the offer. Every year we go to HR Tech in Las Vegas.

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What 2017 Recruiting Trade Shows to Attend and Why

Leoforce

Shaunda Zilich, Global Employment Brand Leader, GE. Colin Day, President & CEO, iCIMS. Ladies and gents, trade show season is upon us. It seems like only yesterday we were packing up our booths and heading back to our stomping grounds, doesn’t it? It’s now 2017 and a year of excitement in recruiting lies ahead.

10 Examples of the Best Job Ads in 2018

Ongig

Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Fewer employers are now showing a bare bones Taleo, Brassring, iCims job page. “Employer Branding, Meet Content Marketing”, 20 Jan. Employer of Choice Awards. Job ads are becoming more creative and dynamic. Here are some of the new things we’re seeing job ads that were hardly used just a few years ago: Images and video.

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How Employee Referrals Will Drive Hiring Success in 2018

EmployeeReferrals.com

Guest post by Jessica Woloszyn Content Strategy Associate at iCIMS. As a new year approaches and employers begin to think about new ways to engage the right talent, it may be time to turn back to basics. Employee referrals are continuously rated as a top source of quality hires, and iCIMS Modern Job Seeker Report found that 77 percent of employees are currently working for a company that has a formal employee referral program.

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Crowded Refresh Platform Brings Candidate Databases Back To Life for Employers

Crowded

Updates, matches and ranks qualified job candidates saving employers thousands of dollars per hire. NEW YORK, NY–(Marketwired – Sep 12, 2017) – Crowded today announced the launch of Crowded Refresh™, a new SaaS platform designed to ensure that employers can maximize the value of the candidate data in their Applicant Tracking Systems (ATS). It integrates with major ATS such as Greenhouse, iCIMS, Compas, Workable and Bullhorn with others to be announced shortly.

The Most Useful Skills in Recruitment Aren’t What You’d Expect

Social Talent

Susan Vitale, CMO, iCIMS. In a Recruiting context, creativity can pay dividends when it comes to; writing job ads, designing campaigns, helping with employer branding and writing enticing Inmails. Recruiters are at the coal face of the push and pull of the jobs market. They have a unique perspective as they act as the connector between the supply (skilled workforce) and the demand (hiring companies).

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