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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online. In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs.

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Create an employee generated content campaign that gets noticed on social media

Rally Recruitment Marketing

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

With Appcast, you can use data and technology to place job ads in the right places at the right times in front of the right candidates to maximize the ROI of your Recruitment Marketing budget. Some of the job boards and channels included in Appcast’s network. An example of integrating Clinch into a job ad on Google for Jobs.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

So, when it comes to digital job advertising, your strategy needs to be on point so that your recruiting budget can stretch further. Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Meet the Experts. and job boards (e.g.

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6 Steps to Nurturing Partnerships with Recruitment Marketing Suppliers

Rally Recruitment Marketing

Imagine tapping into a vast pool of expertise and insights from marketing suppliers, including CRM providers, marketing agencies, niche job boards, and more. Invite suppliers to present trends and best practices at internal leadership meetings, impressing your stakeholders with their industry insights.

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Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.