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How (& Why) to Create a Branded YouTube Channel

VideoMyJob

Are you still unconvinced about the permanence of YouTube? Let’s skip me yammering on about the value of the channel and take a closer look at the elephant in the room. Dodging facts like 1 billion users and the world’s second largest search engine , like you’re playing laser tag?

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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! To help you out on your own journey to elevating your employer brand on social media, we’re sharing an inside look at how ADP developed an award-winning social media presence.

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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.

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Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals. Create content that connects emotionally.

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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. Raise brand awareness of Site Group as an employer. Slice 2: Pie with Decision Makers – Leaders share industry expertise and insights into how they are true customer experience disruptors.

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5 Innovative Employee Videos: How Top Brands Won a Rally Award

Rally Recruitment Marketing

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Leigha Wanczowski, Employer Brand Manager, Covance. Leigha Wanczowski is the Employer Brand Manager at Covance. 3 Steps to Create a Digital Job Advertising Strategy. Meet the Experts.