article thumbnail

Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

article thumbnail

How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

Linkedin 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process

Rally Recruitment Marketing

You can see below how our new shorter process has fewer fields of required information and is far less overwhelming and time consuming: Recruitment Marketers can eliminate unnecessary fields and questions to shorten the application process and attract more candidates. Improve job search on mobile to boost conversion.

article thumbnail

4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise.

article thumbnail

5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

It’s a new year which means more and more job postings are popping up across LinkedIn as companies begin their 2022 hiring. More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . What team will they be on?

article thumbnail

Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

article thumbnail

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! I landed my first recruiting gig at Appian and have been supporting our sales and marketing hiring efforts for the past 3 years.