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What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions

Change State Blog

What Employers Can Learn from Tropicana The story of Tropicana’s 2009 redesign of their flagship orange juice packaging is legendary in the world of consumer branding, where Change State Co-Founder, Martin Predd, cut his teeth, and is instructive for employer branding teams, as well. compensation, benefits, etc.) Brand audits.

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What is an Employee Value Proposition (EVP)?

Hundred5

According to a Stack Overflow survey from 2018, the total compensation package (including the salary and benefits) is the highest in priority for candidates when they assess new jobs to apply for. Once this is further broken down, salary accounts for 70% of the total compensation package for potential job applicants.

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What About Mom? Surveys of Working Moms Show Feelings of High Stress, Low Employer Support

Recruiting Daily Advisor

Surgeon General , the number of high school students reporting persistent feelings of sadness or hopelessness increased by 40% between 2009-2019. In fact, more than a third of the surveyed parents report increased challenges with their own mental health due to the mental health issues experienced by their teens. According to the U.S.

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Temping in the New Economy

CareerBuilder

It’s a common enough scenario—you have a candidate that’d be perfect for a temporary role you’re trying to fill, but the word “temporary” scares them off due to misconceptions about career security or compensation. Now’s the time to change the reputation of temporary employment. shows that number will continue to rise in 2015 and the future.

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5 Economic Markers of Weakening Financial Wellness in the U.S., and How Benefits Leaders Can Help

Recruiting Daily Advisor

70% of Americans report living paycheck to paycheck, per a survey conducted by OnePoll and AmeriLife. With government support dried up, the savings rate is now lower than it’s been since the Great Recession ended in 2009. With less savings to dip into, delinquencies will continue to be an increasing concern for many employees.

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Can More Money Close the Skills Gap?

Recruiting Daily Advisor

According to new research from ManpowerGroup , the talent shortage has nearly doubled in the last decade, going from 30% in 2009 to 54% in 2019. ManpowerGroup suggests that “companies have to get creative to enhance compensation beyond cash to differentiate and attract talent.” The skills gap can definitely be blamed.

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How Employers Can Address Domestic Violence

Recruiting Daily Advisor

According to the most recent National Intimate Partner and Sexual Violence Survey, nearly half of women and 40 percent of men report being the victim of violence by a partner at some point in their lives. From 1997-2009, 321 women and 38 men were killed at work by an intimate partner. Overall, 1 in 4 adults in the U.S.

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