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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Recruitment Marketing was long overdue! .

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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Is it the colors and mission statement on your careers page or your social media sites? You can’t measure employer brand on traffic to job listings or even to your company profile. What makes an Employer Brand?

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Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

We launched the ERGs in 2014, and today there are 5 groups with chapters in more than 40 countries, totalling nearly 5,000 members. We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employer brand messaging and take action.

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3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

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2014 PR + Social Media Summit: 5 Reasons You Need LinkedIn

Recruitalicious

The 6th annual PR + Social Media Summit , hosted by The Diederich College of Communication at Marquette University in Milwaukee, was held on Tuesday, October 7. In 2014, an organization with any hope of success must have a website. Post contributed by Molly Perszyk, Senior Social Media Specialist.

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6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Aer Lingus (@AerLingus) July 9, 2014.