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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Employee surveys. External brand surveys.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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8 Workplace Awards to Strengthen Your Employer Brand

Rally Recruitment Marketing

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022. The Inspiring Workplace Awards.

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Building a Great Candidate Experience in Hospitality

Hireology

But if you’re not putting the same emphasis on your candidate experience, you’re missing out on top talent — the true foundation of success in the hospitality space because having enough skilled people on staff can make all the difference when it comes to driving long-term customer loyalty and ultimately revenue.

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A Positive Candidate Experience is Crucial – Here’s How to Do it Right

ApplicantStack

Since the cost per click increased 54% in 2021 and 43% the year before, according to Appcast, the cost of losing the attention of candidates has skyrocketed. In order to cut through the noise, a positive candidate experience is becoming increasingly critical to drawing and retaining top talent.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

Over 500 practitioners responded to our latest Recruitment Marketing Job & Salary Survey , sharing their budget details in these categories: Recruitment Marketing salaries in-house. Recruitment Marketing / employer branding agencies, contractors and services. Recruitment Marketing Budgets by company size, 2021-2022.

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How Syneos Health Achieved a 10x Increase in Daily Application Rates

Rally Recruitment Marketing

Their success was recognized with a 2021 Rally Award for Best Use of Recruitment Marketing Technology! If they were to simply direct everyone to the same landing page , or drive them through the same application process, they would be alienating a large portion of their candidates. Let’s dive in!