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3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

We sat down with Chris Forman, the CEO and Founder of Appcast, to understand the latest trends in recruitment advertising and what you can expect in 2021. More views but fewer applications means a lower conversion rate of your job ads, which means a higher per-applicant cost.

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Why Programmatic Job Advertising Saved Our Recruiting Budget

Rally Recruitment Marketing

But if you didn’t shift your job advertising strategy as well, you might be experiencing too many of the wrong applications and rising recruiting costs. and Canada, managing job postings and job boards manually was out of the question. What is programmatic job advertising? Does this sound familiar?

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4 Ways to Improve Your Job Advertising Strategy

Rally Recruitment Marketing

but ultimately if you don’t have a strong job advertising strategy you’re missing out on a key piece of the puzzle. In other words, if you don’t have a strong strategy in place for advertising your jobs and opportunities to candidates through different media channels, then candidates won’t be able to find you.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

Rally Note: For more guidance on how to develop your Recruitment Marketing budget, including how to gain budget approval for your Recruitment Marketing plan, watch our Rally Webinar: Building a Recruitment Marketing Budget for Any Size. Recruitment advertising, including job boards, social and digital ads, and events.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

That’s why I dedicated our recent webinar to understanding how there are now two roles of a recruitment marketer, and how each is measured in its own way. Talent network, job alerts, events: sign-ups (opt-in). Job board company profiles: views and impressions. Careers site and careers blog: new users and repeat users.

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Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

On top of applying her already-savvy media knowledge, Sam is constantly looking at data for new Recruitment Marketing tools and opportunities, immersing herself in learning, meeting new vendors, attending webinars to learn about the industry and trying new things. Rally: So Sam, how did you get started in Recruitment Marketing?

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Recruitment Marketing’s role is to help fill jobs now and in the future. That’s achieved by both advertising current jobs and by marketing your employer as a great place to work. Talent network, job alerts, events: sign-ups (opt-in). Job board company profiles: views and impressions. Engagement.