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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. The app consists of user-generated videos that are typically displayed as short loops backed by music, special effects and other sound clips.

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Save Time AND Publish More Recruitment Marketing Content: Here’s How

Rally Recruitment Marketing

Maybe a blog post you were working on fell through or an employee you were planning to spotlight left your company. For instance, you could: Take a video and turn it into a blog post (or series of blog posts). Turn a few photos into a video using Movie Maker on Windows or iPhoto on Mac.

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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Employee-created videos with interview tips, career advice and day-in-the-life. DICK’s Sporting Goods leverages integrated video technology where employees can record a video of themselves, which then gets shared on the careers site. Employee spotlight blogs featuring photos taken by your team members.

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Improve candidate experience with hiring manager videos 

Stories Incorporated

Give culture clarity and improve candidate experience with hiring manager videos. They’re not applying because your content doesn’t provide them with real insight about what it’s like to work at your company. Hiring manager videos get candidates who connect with their personal or professional story to apply.

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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Their package included a profile on The Muse and job postings, access to the BrandBuilder tool that lets us survey our employees each year, plus employee videos and editorial content. The Muse also worked on four employee testimonial videos for VMware Carbon Black. Question #2: What was your budget for this?

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Technology is critical, but the purpose of it is to deliver the communications experience that we want candidates to have with our company. Candidates are researching leading companies in their field or the best employers in their city.

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. Nearly 500 practitioners signed up for the rally, representing employers across all industries and company sizes. 23-27, 2023.