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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Trend one: Sharing employer brand-led content to attract talent to jobs.

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A Beginner’s Guide to Organizing Your Recruitment Marketing Data

Rally Recruitment Marketing

We’re firm believers that utilizing data is the fastest way to honing a successful Recruitment Marketing strategy. Fortunately, here to help you organize your Recruitment Marketing data is Rally’s very own Keriann Mason. This is relatively easy for one aspect of Recruitment Marketing work: attracting people to jobs.

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Top 10 Rally Blogs of 2021

Rally Recruitment Marketing

If you’re like most Recruitment Marketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . At the end of each year we identify the most popular articles we put out. . How Cisco Built a Champion Team to Conquer Employer Branding on TikTok.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

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The Dos and Don’ts of Recruitment Marketing

Hireserve

Businesses need to build their employer branding, with clear messaging around what your organisation stands for and the benefits to employees. . Most importantly, you need to find a way to speak to and engage directly with your audience of ideal candidates. This messaging strategy is what is known as recruitment marketing.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

In fact, it’s very possible you found this article through a search like this! And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing!