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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Leveraging programmatic job ads.

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How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

In fact, it’s very possible you found this article through a search like this! And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing!

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The Dos and Don’ts of Recruitment Marketing

Hireserve

This messaging strategy is what is known as recruitment marketing. . While many businesses employ aspects of a recruitment marketing strategy – whether consciously or not – there are numerous pitfalls and obvious mistakes that organisations struggle to avoid. What is Recruitment Marketing? .

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. The good news is that if you’re not quite there yet when it comes to answering these questions, this article is for you.

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Navigating the Shecession: Bringing Women Back to Work

Rally Recruitment Marketing

A few weeks ago, a startling article from the New York Times showed that almost 1 million mothers have left the workforce. About Apres: Après connects women returning to work after career breaks or navigating career and motherhood with resources and tools, plus a boutique job board. Stacey Delo, CEO, Après Group.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talent acquisition and Recruitment Marketing practitioners can use to stay agile during this challenging time.