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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

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Multigenerational Workforce: 8 Helpful Benefits to Know

Ongig

Multigenerational Workforce Benefits Having a mix of different age groups in your workforce isn’t just good for making work better and getting more done. So, these are big benefits of having a mix of ages in your workforce. The post Multigenerational Workforce: 8 Helpful Benefits to Know first appeared on Ongig Blog.

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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

B2B 52
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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

B2B 52
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Trends to Follow to Improve Your Brand Loyalty

Recruiting Blogs

B2C marketing is critical to the success of your company, and you must be on top of the latest trends to stand a chance of being heard in your market. If you don’t personalise your B2C marketing, you may as well shut up shop. The key to B2C marketing, however, is transparency. Personalisation.

B2C 40
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Shift Your Career by Following These Top Tips!

PowerToFly

Knowledge benefits a shift to a new career! She has extensive experience in Learning Design and Enablement within SaaS (B2B, B2C). This is especially helpful if you don't know what your career transition looks like or what's the next step for you. This will help you expand your horizon and look at new roles and opportunities. ??Knowledge

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Healthcare Recruiting Tips to Help You Build a Stellar Team

4 Corner Resources Staffing Blog

Use imagery and design elements that reflect your employer brand (more on this later in our list), and be sure to convey clearly and prominently the benefits of working for your organization. Set yourself apart from top healthcare talent by promoting the most desirable aspects of your benefits package. Have great benefits for families?