UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. Technically, using UTMs allows you to append additional parameters to a URL and that information can be read by the server that hosts that webpage, whether that’s your ATS, CRM or your careers site.
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