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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

So, when it comes to digital job advertising, your strategy needs to be on point so that your recruiting budget can stretch further. Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. 3 Steps to Create a Digital Job Advertising Strategy.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online. One of the consumer marketing approaches that has been coming into the world of Recruitment Marketing is programmatic advertising.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

Perhaps you’re still negotiating what your budget will be. Whatever the case, in this blog post I’ll help you make the most of your Recruitment Marketing budget in 2023, whether you’re a solo practitioner or part of a team. Recruitment advertising, including job boards, social and digital ads, and events.

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4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy

Rally Recruitment Marketing

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? Even if your budget is on the smaller side, this almost always results in your job ads reaching far more people than your organic content.

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How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

In this blog post, we’ll show you how to create and present a campaign using a professional Recruitment Marketing Campaign Template and a data-driven approach. It demonstrates that there is a method behind your proposal, and that you are clear on what’s needed to be successful. Aligning Business Needs to Campaign Goals.

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Top 5 Takeaways from the Appcast 2021 Recruitment Marketing Benchmark Report

Rally Recruitment Marketing

In an uncertain labor market, it’s crucial to understand your recruitment advertising performance so that you can optimize your budget, improve return on investment (ROI) and attract qualified talent. Takeaway #1: Optimize your job application process to decrease your cost per click (CPC). in comparison to 2019, and by 12.9%

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How to Save Money with Job Advertising

SmartRecruiters

Today, less than 10% of job advertising is managed programmatically, while well over 80% of brand advertising is managed through programmatic means. Brands’ shift to programmatic advertising over the last decade has been for one simple reason: it saves money.