Remove Culture Remove Employer Branding Remove Groups Remove Retention

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.


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Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital


Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This introduces employee engagement, retention and referral metrics into your world, but! To make it work, your recruitment marketing content has to evolve as your culture does. A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . Reading Time: 5 minutes.

Is your culture keeping pace with growth?


Each one is different and has a unique sense of culture during their infancy. But as start-ups grow in revenue and subsequently, size, many start to lose their cultural identity, former practices, and ideologies. If your company is flourishing and you’ve noticed some of the following occurring in your environment, you may be dangerously close to losing your culture: Silos. How to pace culture with growth. The post Is your culture keeping pace with growth?

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

Build Your Employment Brand


Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. What is the culture like? Smart employers showcase their employees’ volunteer efforts (e.g.,

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition


A strong EVP also translates to intangible assets, like a positive corporate culture, good work/life balance and a meaningful connection to the work being done. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition.

20 Employer Branding Experts You Should Add to Your LinkedIn Network


Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online. Currently the global employment brand and recruitment marketing director at KRT Marketing, Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent.

How to Measure the Effectiveness of your Employer Brand


We’ve talked quite a lot about employer brand and employee value propositions lately at Hundred5, and for a good reason. If we’ve convinced you to pay more attention to your employer brand, it’s time to move on to the next step. Now that you’re working hard to become a more desirable employer, you should measure how well you’re performing. Why you should measure the effectiveness of your employer brand. Employer Branding

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

Ethical Employer Branding: How to Attract Candidates With Shared Values


companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We

How to Measure the Effectiveness of your Employer Brand


Why you should measure the effectiveness of your employer brand Even though many business owners think that employer brand is difficult to measure, it’s far from impossible. The main reason for measuring is to establish what is working and what is not and how much the employer brand has an effect on the most important hiring metrics. In this way, you’ll be able to see if your potential candidates belong to your desired age group or location.

4 ways to make your employer brand more magnetic


For an organization to shape its future, it must attract individuals who will thrive in its unique culture. Your employer brand needs to be magnetic. This research uncovers the truth behind the employment experience and culture at your organization. It allows you to build an employer brand foundation with intention and a strategy that has purpose. You can harness the power of these brand advocates to attract higher quality referrals.

You Already Have an Employer Brand…but is it a Positive Brand? [Part 1]


You’ve probably heard the term “Employer Branding” and maybe even plan to look into it more when you can find the time. But, what, exactly is Employer Branding, what can it do for you, and how do you even get started? The good news is you already have an Employer Brand. Happily, you are already an expert at branding! Your employer brand isn’t so different, and in fact, they intersect often. Millennials love brands.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018


As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. These activities begin to create a culture of appreciation and communication, and build a sense of community and pride in the company. Diversity and inclusion. Gender parity. Marches and campaigns.



before I dig into how rosé’s change in perception connects to employer brand, I want to introduce you to a #teamexaqueo blog series Alyssa Bani and I are launching called Shift. It’s about applying lessons learned - from anything that inspires us - to change your employer brand perception. Alyssa and I are both employer brand practitioners who have toggled between consumer and employer brand, so we love drawing connections between the two.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?


To this end the SEC has issued a new rule requiring organizations to report any material HCM metrics regarding employee attraction, development, retention, diversity and inclusion, engagement, employee satisfaction, and health and safety. Organizational culture. Surprise!

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Establishing Employee-Driven Volunteer Programs


Giving Back: An Important Aspect of Company Culture. Employees are more cognizant of company culture now more than ever before. A poor culture will lead to higher turnover and lower employee satisfaction. There are many ways obvious ways to build your company’s culture, such as goals, mission statement, cores values, and all the basic paint-by-numbers culture points. Don’t let this happen!

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4 best tech recruitment and employee retention strategies


Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies. Build a great company culture.

How to Hire and Retain Top Tech Talent


I have had the opportunity to interview and work with great engineers, and while no two technologists are the same, I have found that the most talented software developers are typically looking for a workplace with the following characteristics: A Culture That Promotes Consistent Progress Toward Clearly Defined Goals. As Marty Cagan of the Silicon Valley Product Group has noted , “The vast majority of developers are passionate about solving real problems for real people.”

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Fit Happens: How To Hack Hiring For Culture.

Recruiting Daily

We all understand the inherent importance, and strategic value, of company culture, particularly as relates to recruiting and retention; talking about the inherent importance this amorphous, ambiguous and largely subjective catch-all has become reduced to a tired corporate cliche, and an even more maudlin talent acquisition aphorism. “Culture fit” has become a ubiquitous hiring consideration in today’s world of work. There’s No Accounting for Culture.

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

Unlike many HR centered constructs, there is actually a clearly established business case for creating a strong organizational culture, and that hiring for culture fit has a direct impact on a company’s performance and bottom line results. The organization culture helps in measuring limitation to overcome performance measurement. The limitations shows that culture and employee performance shows negative correlation as employee performance is badly affected by it.”

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! In fact, your employer brand is the first step of onboarding. 57% want to see a plan for their first few weeks of employment.

The Perilous Effects of Work-Life Imbalance

Fistful of Talent

Hold focus groups or include a few key questions in your next staff engagement survey around work-life balance aimed at identifying concerns, and common stressors. Striking a healthy work-life balance is a culture shift, and takes a commitment and concerted effort.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. External brand surveys.

Should companies start offering pet bereavement leave?


So when the inevitable day arrives and your beloved pet passes, should your employer give you paid leave? And here’s some of the reasons why: Dr. Lianna Titcombe , director for the Pet Loss Support Group of Ottawa and advocate for pet bereavement leave, says it’s important for companies to introduce standing policies for bereavement time off for the death of a pet. IMHO culture employee engagement employee retention employer branding pet bereavement leave

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“Turnover” a new leaf with your Employee Retention Rate


A large group of candidates fills the top of your recruitment funnel. You’re left with a group of qualified candidates once your initial applicants have flowed through the quality filter. No doubt this is a crucial piece in the recruitment puzzle, but employers should keep in mind there is also an often-overlooked piece that is more difficult to address: employee turnover. Examine your company culture.

Insightful Tips To Building An Inclusive Culture Within Your Workplace

Pragna Technologies

Cultural inclusion not only makes your company a comfortable workplace but it also enhances its productivity. This results in higher retention rates. Below are few practical strategies to create a welcoming workplace sparking innovation and cultivating a culture of accountability.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Our Advocate Health and Aurora Health Care brands both have corporate Instagram handles that showcase employees frequently and we see a ton of great engagement.

Welcoming the Next Generation of Talent to the Workforce

Recruiting Daily Advisor

When employers stick to traditional corporate practices, whether they be strict 9-to-5 schedules or gifting pins and plaques for celebrating 5, 10, or 20 years at the company, Gen Z can lose motivation and begin to look elsewhere. Employers need to place as much value on their employees as they do paying customers. In order for Gen Z to contribute to a collaborative work culture, these numbers need to change substantially.