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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Talent network, job alerts, events: sign-ups (opt-in). Job board company profiles: views and impressions.

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4 Tips for Niche Talent Acquisition | ClearCompany

ClearCompany Recruiting

A great candidate experience for a strong employer brand and a strong start for new hires. Remove the borders on your job posts and instantly expand your options. Employee referrals are an extremely reliable source of candidates — referred candidates stay an average of 70% longer. Tip #2: Ask for referrals.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

Hard marketing refers to initiatives that are strongly tied to metrics. Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on job boards. Leveraging programmatic job ads. Drives engagement and awareness about your Employer Brand.

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Recruiting Automation: Invaluable for Today’s Talent Teams

JazzHR

From posting jobs universally to job boards, to keeping all hiring team members on the same page during the recruiting cycle, to auto-“passing” on unqualified candidates, there are many ways in which automation can aid your SMB talent team. Sending candidate feedback reminders to interview panelists.

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How to Optimize Your Recruitment Marketing Budget for Success

PandoLogic

Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates. Why is Recruitment Marketing Important?