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It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take Employer Brands Seriously.

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What is employer branding? How to build a great employer brand

Achievers - Recruiting

Your organization’s employer brand should always be top of mind. Let’s take a closer look at what employer branding is and what your company can do to organically build an employer brand that sets it up for success. What is employer branding? Factors that impact employer brand.

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The Best Employer Branding Videos

Stories Incorporated

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.

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3 Steps to Crafting Compelling AI-Written Job Descriptions

Rally Recruitment Marketing

A job description is often a candidate’s first view into your organization as an employer. But there’s an art and science to crafting the perfect job description that many recruiters and recruitment marketers grapple with daily. The reality is, many job descriptions miss the mark.

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3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process

Rally Recruitment Marketing

Many applicant tracking systems (ATS) make this mandatory, but if you can find a way to remove it then you’re cutting down on a ton of time up front, not to mention removing a step that confuses many candidates. Infuse your employer brand throughout your apply process . However, as soon as they hit “apply” this experience stops.

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5 Tips to Attract Top Talent with “Website Job Descriptions”

Ongig

The job description is one of the most essential elements of effective talent acquisition. When structured, optimized, and written well, a “website job description” (aka a JD on your career site) drives your recruitment process forward and inspires the best talent to apply for your roles.

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Brandon Hall: Understanding the Impact of Employer Brand

Glassdoor for Employers

Understanding your employer brand. Unsurprisingly, 62% of companies say strengthening their employer brand is their top priority. In other words, focusing on your employer brand can lead to an exceptionally effective hiring process. How do you ultimately define success when it comes to your employer brand?