Rally Recruitment Marketing

JULY 11, 2021

Today’s candidates are seeking out authentic, honest answers to their granular, role-specific and sometimes sensitive questions about potentially working at your company — and employee generated content (EGC) can provide the answers they seek (and trust). Create a platform for permission. Putting this into practice .

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Rally Recruitment Marketing

APRIL 11, 2022

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . it can be hard to always have your finger on the pulse. . Happy reading!

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Rally Recruitment Marketing

MAY 31, 2021

Whenever a new generation enters the workforce, employers are faced with all sorts of new recruiting challenges. Enter Generation Z (Gen Z). . Born between the years 1997 to 2012, Gen Z is the first generation to grow up on the internet from day one. Read on to see if you’re ready to recruit Gen Z talent!

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Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs.

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Rally Recruitment Marketing

OCTOBER 3, 2022

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day.

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Rally Recruitment Marketing

JULY 18, 2021

We know candidates are looking for authentic employee stories, but you may be asking yourself: what kind of stories will resonate with candidates? How do you create compelling and visual content in our remote world? Where do you start? . Tell the stories of why and how your employees work.

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Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in.

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Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. You can’t take on everything at once, so how do you prioritize?

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Rally Recruitment Marketing

MAY 31, 2022

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

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Rally Recruitment Marketing

APRIL 23, 2023

unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.

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Rally Recruitment Marketing

AUGUST 9, 2020

Candidates want to hear what your employees have to say about working for your company. In fact, employee stories are seen as more sincere and believable than content coming directly from your corporate brand voice. If you’re not familiar with employee generated content (yet!),

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Rally Recruitment Marketing

JUNE 14, 2021

The best way to showcase this is through employee generated content (EGC). But how do you actually go about leveraging EGC to get in front of candidates where they’ll see it? To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand.

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Rally Recruitment Marketing

DECEMBER 12, 2021

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. We wanted to highlight the innovative recruitment technology and services that are changing the game, and are so grateful to have as our sponsors of the event!

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Rally Recruitment Marketing

SEPTEMBER 20, 2021

around the middle of your recruitment funnel (such as candidates who have already applied or even interviewed) like many companies right now, then you know this issue well. Winning over candidates in the middle of your recruiting funnel.” . Winning over candidates in the middle of your recruiting funnel.” . Accept offer.

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Rally Recruitment Marketing

JULY 31, 2023

Learn how Münteha Mangan, from Turkish Aerospace, developed a program to attract young people to his jobs and company. 99.9999% of thought leadership and educational resources for Recruitment Marketing, employer branding and talent attraction focuses on how to attract more quality candidates today. And that’s valid!

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Rally Recruitment Marketing

JANUARY 4, 2022

Along with a record-breaking turnout, our diverse speaker panel of 9 talent leaders stole the show with their incredibly detailed accounts of the tactics and technology they’re using to win talent in today’s labor market. If you weren’t able to attend in December, don’t worry! If you weren’t able to attend in December, don’t worry!

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Rally Recruitment Marketing

FEBRUARY 11, 2022

The 2022 hiring race is on: 81% of attendees at our recent RallyFwd Virtual Conference told us they can’t hire the talent they need fast enough. It’s pushed employers into a recruitment frenzy, with enormous sums being spent on job advertising. But we know that job advertising alone isn’t enough to recruit the talent we need.

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Rally Recruitment Marketing

FEBRUARY 28, 2022

What does the next generation of workers want from employers? The 2022 US Potentialpark Talent Communication Study has answers! . But to help you with immediate improvements to consider making at your organization, we gathered our top highlights below! Takeaway #2: Show how you’re making the world a better place.

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Rally Recruitment Marketing

APRIL 25, 2022

This has caused a serious decline in morale, an increase in stress and a general dissatisfaction with pay and mental health support, all major factors behind the current nursing shortage. Nurses need help, and one of the best ways that employers can show their support is by hiring more nurses. . Share stories of nurses on your team.

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Rally Recruitment Marketing

OCTOBER 4, 2020

Qualified candidates aren’t going to make a move without fully understanding what your organization has to offer and what your employee experience looks like. This is where candidate nurture comes into play and why it’s critical for your Recruitment Marketing strategy. How does candidate nurture engage talent? in just one year.

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Rally Recruitment Marketing

JANUARY 2, 2023

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Fortunately, we’ve got answers!

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Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities. 1) Are your target candidate personas on the social platform?

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Rally Recruitment Marketing

AUGUST 15, 2020

No one can tell a more honest story about your organization and its values than your employees. That’s why employee advocacy is such an important part of Recruitment Marketing today. After all, nobody knows you better than your employees – and it makes them one of the most powerful recruitment attractors (or detractors!)

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Rally Recruitment Marketing

FEBRUARY 12, 2024

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can.

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Rally Recruitment Marketing

FEBRUARY 4, 2024

Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Let’s dive in and see how these practitioners have created effective social media strategies for Recruitment Marketing and employer branding!

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Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

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Rally Recruitment Marketing

SEPTEMBER 27, 2021

Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. But if you want your awards to enhance your employer brand and help you recruit more effectively, they need to be promoted the right way, and in the right places. View this post on Instagram.

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Rally Recruitment Marketing

MARCH 14, 2021

Qualtrics is a company focused on ridding the world of bad experiences for customers and employees. My team and I work with individuals across the employee journey —from candidate to tenure—to provide an experience that will keep them engaged and productive. We’ve gone from 1,400 employees to 3,500+.

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Rally Recruitment Marketing

AUGUST 15, 2022

With the platform’s average engagement rate being less than 1% , figuring out how to increase engagement on Instagram and creating content that actually engages candidates are challenges you’re likely all too familiar with. . Create content you know for a fact that your candidates are interested in. Candidate personas.

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Rally Recruitment Marketing

JUNE 5, 2021

Generation Z (Gen Z) represents the newest puzzle to solve in the recruiting space. Coming of age in a social media-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . Check out our ideabook 10 Content Topics to Engage Gen Z. Digital savviness.

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Rally Recruitment Marketing

MAY 9, 2021

However, we took it as an opportunity to reinvent recruiting and blaze a new trail for our careers. If you missed any of the sessions, you can access the full RallyFwd Virtual Conference on demand at your convenience. Create a dedicated employee value proposition (EVP) for your high priority candidate groups.

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Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. Reminder: Entries in the 2024 Rally Awards are due by January 31, 2024.

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Rally Recruitment Marketing

JUNE 11, 2020

We’re relying on our skills, judgment and empathy as people professionals and communicators to support our companies and employees, pivot our strategies and take on new responsibilities. Kathryn Minshew is the CEO & Founder of The Muse , a career platform used by over 75 million people to research companies and careers.

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Ongig

MARCH 22, 2024

Employers are giving more robust content on job descriptions rather than just listing requirements and qualifications. Content marketing is already one of the highest converting and most cost-effective marketing strategies in general. Why not include it in your recruiting/talent acquisition strategy?

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Recruiting Daily

NOVEMBER 4, 2022

When most businesses talk about “lead generation,” they’re referring to client acquisition, but you don’t have to save this strategy for your customers. Recruitment marketing, like client acquisition, requires brand strategy, a prospective database and nurturing relationships. What is Recruitment Marketing?

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AkkenCloud

JANUARY 13, 2022

Generations of employees move through your organization as the years go by, but hopefully, your brand remains timeless and ever-present. If you want to entice the next generation of top talent to the business, you need to occupy their world. Use Influencer Marketing . Offer Value to Target Audience .

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CareerArc

APRIL 11, 2024

We’re glamming up social recruiting in the Lights, Camera, Recruitment! episode recap of CareerArc’s Social Recruiting LIVE Talent Attraction Strategies Series. While Gray TV shares the news with its audience, CareerArc helps them share their employer-branded and job content with job seekers via social media.

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