The Getwork Blog

MARCH 15, 2023

10 red flags to avoid when writing job adverts It’s a challenging recruitment market, and employers are struggling to attract the right talent. To be as competitive as possible, creating the right Employer Value Proposition, ensuring a fantastic recruitment process, and gaining excellent online reviews are all vitally important.

Job Descriptions 52

Job Descriptions Advertising Compensation Social Media 52

Stories Incorporated

JULY 13, 2022

Reading Time: 4 minutes This piece on how organizational storytelling and recruitment marketing work together to engage candidates is an excerpt from our download, The Complete Guide to Organizational Storytelling. Recruitment marketing’s job is to attract and convert quality candidates to your organization.

Recruitment Marketing 52

Recruitment Marketing Social Media Engineering Job Descriptions 52

Recruiting Daily

MAY 4, 2023

That’s the reason inclusive recruitment marketing has become the ultimate tool for reaching the best candidates out there and offering them a strong employee value proposition. But let’s see what exactly inclusive recruitment is and the benefits it brings to the table. Instead, it should include diverse outreach methods.

Recruitment Marketing 74

Recruitment Marketing Diversity Hiring Social Media 74

Recruitics

FEBRUARY 14, 2017

Editor’s Note: The following blog is Part 3 of a 3-part series. So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. Part 1 can be found here and Part 2 here.

Recruitment Marketing 104

Recruitment Marketing Talent Acquisition SEO Advertising 104

Ongig

OCTOBER 10, 2019

Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. 4 recruitment marketing strategies. Company Career Page.

Recruitment Marketing 68

Recruitment Marketing Social Media Employer Branding Applicant Tracking Systems 68

Rally Recruitment Marketing

MAY 31, 2022

These are not people in the Recruitment Marketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. Marketing to the LGBTQ2+ community only for advertising purposes is meaningless. . Justin (They/Them). Craig (He/Him). Kathleen (She/Her).

Employer Branding 419

Employer Branding Airlines Diversity Film 419

Hireology

MARCH 1, 2019

Today’s job seekers have so much information about potential job opportunities at the tips of their fingers, meaning it’s critical for all employers to take extra steps to reach and attract top job seekers. Many employers make the mistake of only relying on job boards to drive job seekers to their open roles.

Recruitment Marketing 90

Recruitment Marketing Job Boards Retail Advertising 90

Rally Recruitment Marketing

JANUARY 14, 2020

The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. We ended up running out of time on the webinar to answer everyone’s thoughtful questions and explore areas like their recent marketing partnership with The Muse. Check out Job Grader for this.

Employer Branding 309

Employer Branding Social Media Recruitment Marketing Video 309

SmartRecruiters

JUNE 18, 2018

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Recruitment Marketing? Another recruitment marketing strategy that goes largely underused is employee referrals.

Employer Branding 93

Employer Branding Recruitment Marketing Social Media How To 93

Rally Recruitment Marketing

MAY 13, 2023

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. Although some sectors are experiencing layoffs, it’s still a highly competitive talent market. We learned some very interesting trends about Recruitment Marketing in 2023!

Recruitment Marketing 418

Recruitment Marketing Trends Social Media Employer Branding 418

Ongig

OCTOBER 24, 2019

Recruitment marketing platforms are attracting and engaging talent more than ever. As we collected ATS data we also checked to see if companies were using a recruitment marketing platform to enhance their career site. Recruitment Marketing Platforms That Fortune 500 Companies Use. Programmatic Advertising.

Recruitment Marketing 49

Recruitment Marketing Taleo Kenexa iCIMS 49

Ongig

OCTOBER 24, 2019

Recruitment marketing platforms are attracting and engaging talent more than ever. As we collected ATS data we also checked to see if companies were using a recruitment marketing platform to enhance their career site. Recruitment Marketing Platforms That Fortune 500 Companies Use. Programmatic Advertising.

Recruitment Marketing 49

Recruitment Marketing Taleo Kenexa iCIMS 49

Rally Recruitment Marketing

JANUARY 14, 2020

The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. We ended up running out of time on the webinar to answer everyone’s thoughtful questions and explore areas like their recent marketing partnership with The Muse. Check out Job Grader for this.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

AUGUST 22, 2021

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! It’s almost 4 years to the day when I launched the Rally Recruitment Marketing community in September 2017. Analytics are personal.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media Survey 419

Glassdoor for Employers

FEBRUARY 13, 2015

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x: Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. You’re a recruiter and a new job hits your desk. Banner advertisements.

Job Descriptions 60

Job Descriptions Social Media Employer Branding Media 60

Rally Recruitment Marketing

AUGUST 9, 2018

#2: Your Employer Profile on Job Boards & Talent Communities. Candidates naturally will check out your profile on job boards and talent communities, especially after seeing one of your jobs advertised there. But a newer option is Are.na specifically for creatives. What to share with candidates here: .

Employer Branding 238

Employer Branding Social Media Job Descriptions Media 238

Hireology

NOVEMBER 20, 2019

Your team likely continuously tracks which advertising and other lead sources drive new business. Just as you would invest in several lead sources to bring in new business, it’s important to have a multichannel approach to recruitment marketing and ensure you’re only investing in applicant channels that drive results. .

Recruitment Marketing 68

Recruitment Marketing Data Job Boards Hiring 68

Hireserve

JANUARY 31, 2023

IKEA created a recruitment campaign where they slipped job advertisements in the style of their furniture building instructions into customers’ packages. Advertise where your ideal candidates are One mistake that recruiters often make is always using the same channels to advertise job vacancies.

Sourcing 78

Sourcing Strategy Social Media Job Descriptions 78

Hireology

MAY 28, 2019

If you’re already struggling to staff with quality employees given the tight labor market, now is the time to focus on your recruitment marketing strategy – so you can have the right team in place now and prepare your business for any economic shifts. Here are some tips to future-proof your recruitment marketing strategy.

Recruitment Marketing 60

Recruitment Marketing Strategy Job Boards Employer Branding 60

Recruitics

JANUARY 8, 2016

If you’re a recruitment marketer, it’s important to track the candidates that apply to your job posts. In fact, tracking applicants is one of the most basic and easiest methods for measuring the effectiveness of your recruitment marketing strategy. And overly manual processes are where errors abound.

Job Descriptions 70

Job Descriptions Advertising Recruitment Marketing Mobile 70

Recruiting Daily

DECEMBER 5, 2019

With 2020 just around the corner, it’s time to think about how you can take your recruitment strategy from good to great. Designing a bespoke recruitment marketing strategy for your business is a good place to start. Our recruitment marketing cheat […]. Easier said than done?

Recruitment Marketing 57

Recruitment Marketing Strategy Social Media Job Descriptions 57

Hireology

DECEMBER 20, 2018

In fact, while sponsored and organic job boards drive up to 92 percent of total applicants, they only result in just under 50 percent of total hires. So how can your dealership avoid maxing out your recruitment marketing budget on job boards, which only deliver about 50 percent of applicants you need to fill profit-driving roles?

Job Boards 60

Job Boards Recruitment Marketing Automotive Strategy 60

Social Talent

NOVEMBER 18, 2015

Recruitment marketing looks to harness the power of company advertising and couple it with strong recruitment strategies, to ensure maximum impact. With nearly 75% of internet users having some form of social media account, recruiters can now cast their net further than ever before.

Recruitment Marketing 56

Recruitment Marketing SEO Social Media Advertising 56

Hireology

AUGUST 2, 2021

And you can point to your EVP in your job descriptions, on your career site or during interviews to showcase your value as an employer to job seekers. Embrace Recruitment Marketing . Of course the changes you’re making to your culture and value proposition are only useful to recruiting if you make them known.

Industry 148

Industry Social Media Media Employer Branding 148

Jobvite

JULY 20, 2016

The second age of recruitment marketing is here. After years testing the original nascent ideas that came to market, the industry is now shifting to the prevailing models that have proved success, leaving less productive ones behind. The post Recruitment Marketing: We’ve Entered the Second Wave appeared first on Jobvite.

Recruitment Marketing 40

Recruitment Marketing JobVite Job Descriptions Job Boards 40

Stories Incorporated

APRIL 12, 2022

If your company is working on an employer brand update or new EVP, your recruitment marketing efforts can’t be on pause. Recruitment Marketing Can’t Be Paused During An Employer Brand Update. These videos and stories bring the employee experience to life while also advertising the job.

Employer Branding 52

Employer Branding Job Descriptions Video Recruitment Marketing 52

Rally Recruitment Marketing

DECEMBER 11, 2019

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Programmatic is the latest frontier in job boards and job advertising.

Recruitment Marketing 340

Recruitment Marketing Job Boards Social Media Advertising 340

Stories Incorporated

MARCH 9, 2022

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. Bookmark these best employer branding blogs and newsletters (listed in no particular order) and dive into their great posts! The Stories Incorporated blog . exaqueo’s blog.

Employer Branding 98

Employer Branding Recruitment Marketing Greenhouse Video 98

Ideal

DECEMBER 20, 2017

Unconscious bias was a huge topic in 2017 and an entire industry of de-biasing recruiting software has sprung up in reaction. Specifically, recruiting tools that use AI to identify and remove bias from job descriptions, resume screening, and sourcing. Recruiting tool #5: Super-targeting job ads.

Tools 127

Tools Screening Job Descriptions JobVite 127

Rally Recruitment Marketing

JUNE 3, 2020

While the pandemic’s impact on the labor market is disheartening (to say the least), we can try to make the best of a bad situation by tackling some high-value Recruitment Marketing projects this summer that we otherwise we may not have the capacity for. of dollars in Recruitment Marketing and recruitment advertising.

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Social Talent

MAY 24, 2016

A couple of weeks back, we broke down our 5 favourite recruitment marketing campaigns. This week, we decided to focus on our favourite and most creative job adverts. Job adverts at the best of times can go unnoticed by potential candidates because they are bland and uninteresting. Source: Management Today. Source: JobMob.

Advertising 132

Advertising Twitter Transportation Sourcing 132

Linkedin Talent Blog

JUNE 13, 2022

So, tout your flexibility if you’re offering it — and put it high up in your job descriptions. In your job descriptions, social media, and recruitment marketing, let candidates know that you are a welcoming and inclusive place to work , regardless of an employee’s race, gender, age, sexual orientation, or disability.

Job Descriptions 49

Job Descriptions iCIMS Linkedin Engineering 49

Rally Recruitment Marketing

AUGUST 23, 2020

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! If your role in Recruitment Marketing is anything like mine, there are a lot of competing priorities to balance.

Social Media 415

Social Media Media Advertising Recruitment Marketing 415

InFlight

NOVEMBER 27, 2020

This blog is part of a series and if you want to read them in order, check out Part 1 , Part 2 , and Part 3. . Most companies consider their career site to be the front door of their application process, and their marketing and IT investments support that thinking. Traditional direct media purchasing is high-cost, high effort.

Advertising 52

Advertising Meeting Job Boards Healthcare 52

Phenom People

JULY 6, 2017

Whether we are talking about novels, articles or blogs, I’m a sucker for creative and unique content. The same goes for job postings and advertisements. Back in “the day,” job postings were known for being informative, and an exact replica of the job description. Read More.

Advertising 47

Advertising Job Descriptions Course Employer Branding 47

Rally Recruitment Marketing

JUNE 3, 2020

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. The Careers site at Cox helps Recruitment Marketers attract internal candidates, as well as new employees looking to build a better future.

Recruitment Marketing 221

Recruitment Marketing Social Media Employer Branding Talent Acquisition 221

Recruit CRM

JANUARY 13, 2022

Many companies are now utilising digital marketing strategies to promote their business and attract top candidates to avoid this crisis. This holistic approach is essential in today's diverse market, where every candidate will increasingly expect an omnichannel experience.

SEO 68

SEO Social Media ATS Employer Branding 68